Wait. That can’t be right. Isn’t it supposed to be ‘The calm before the storm?‘ Nope. Not when it comes to Apple. Even baseless rumors about something Apple might do can cause a public firestorm that ravages the technology world before everything calms down.
That is exactly what is happening now over a feature Apple has not announced (though is sure to announce some day in the future because progress). Remember, Apple is the company that drags its customers and competitors kicking and screaming into the future where we’re all better off because of the calm serenity Apple brings. Here’s another example.
Wherefore Art Thou, Legacy?
Apple has this mixed history of kicking older technology to the curb while implementing new technology that absolutely no human anywhere on the earth asked for. Remember the Mac and the first mouse?
Nobody asked for a mouse. There wasn’t a petition for Apple to put a mouse into a personal computer. Yet, Apple did it anyway and today both Mac and Windows PC desktops use a mouse. Does anyone complain about using a mouse? Only those that prefer a trackpad. Guess who introduced the trackpad to the masses?
Yes, Apple has a history of ditching legacy technology in favor of what all of us will use in the future and completely forget we grumbled, mumbled, and complained about Apple’s behavior and nasty treatment of customers.
It’s Happening Again
There is one component of our modern devices which has been around for nearly a century and, therefore, due to the disrespect Apple’s engineers and designers have for ancient technology, is duke to be replaced.
Say goodbye to the headphone jack. They’re everywhere today– Mac, iPhone, iPad, iPod, Android, PCs, music players, and more– but won’t be around in a few years. No, Apple hasn’t actually replaced the headphone jack with anything, but there are rumors saying such a drastic change is coming to iPhone 7 and eventually to all technology used by humans.
Why hasn’t Donald Trump castigated Apple for the change? Where’s the daily complaint from Rush Limbaugh (famous Mac user and Apple watcher) on the obviously impending move to replace the headphone jack with a proprietary Lightning cable?
A few hundred thousand people have signed a petition to stop Apple from replacing the headphone jack despite the lack of an announcement from the company. Why are they complaining? Fear. Our digital lives just won’t be the same without a headphone jack.
Remember, it was Apple that ushered in USB to the masses with the first iMac in 1998. That also marked the beginning of the end of the floppy disk. No more serial ports. No more ADB ports. No more SCSI ports. USB for all. Oh, the howls of protest from members of the technorati elite politburo even back then.
What do you see today? USB is everywhere. Well, everywhere except iPhone and iPad (but even USB works if you don’t mind a workaround).
Here’s an example of how much paranoia about something Apple may do can upset the nattering nabobs of negativism.
Apple is about to rip off every one of its customers. Again.
How so? Assume that a Lightning connect will replace the headphone jack in future devices. How are customers being ripped off?
Funny thing. And a true story. All those devices you own with a headphone jack will still work with headphones and microphones. Only the new devices will be affected.
Forbes and FastCompany are reporting that Apple plans to ditch the standard 3.5mm headphone jack when it releases the iPhone 7 later this year. Only a massive international campaign can force Apple to change course now.
Uh huh. Like that has worked in the past. The kicking and screaming has already begun without anyone (except engineers and designers at Apple) really knowing the benefits of such a move.
Not only will this force iPhone users to dole out additional cash to replace their hi-fi headphones, it will singlehandedly create mountains of electronic waste — that likely won’t get recycled. According to the United Nations, up to 90% of the world’s electronic waste is illegally traded or dumped each year.
Of course, most of that waste comes from Apple despite the completely green product line, and less than 20-percent marketshare.
Anyone want to bet against me that Apple will– when it finally decides to do so– provide earbuds and headphones with a Lightning connector? And there are likely to be converters for those who need to hold onto to the tickets for the 1904 St. Louis World’s Fair.
This is right out of the Apple corporate playbook. A few years ago it swapped out the original iPod-dock connector with a new one, making countless cords, cables and chargers obsolete.
Actually, Apple made none of those cords, cables, and chargers obsolete. They all still worked just fine in their intended devices. Only new devices were affected. It’s like complaining that iOS 10 runs slowly on an iPhone 5. Duh.
Apple plays up its green credentials, but the truth is that Apple only invested in renewable energy, and began phasing out toxic chemicals when public pressure became too strong to ignore. People power did it before, and we can do it again.
Someone’s hair caught on fire and the smoke has impeded their eyesight. And hearing. And reading ability. Public pressure didn’t hurt the eco-cause, but it was also good business and helped to differentiate Apple from lazy competitors. How does the headphone jack’s removal hurt anyone?
Curtis Silver is a notorious Apple hater and dislikes the company and the brand but he says he’s for the change. Why? Because change happens whether we like it or not and Apple’s track record for implementing change and moving the industry forward is enviable.
Remember all the noise from the technorati elite politburo on the iPhone because it didn’t have a hardware keyboard? Look around. Can you spot a smartphone today that has a hardware keyboard? No. Why? Apple.
Apple will always be Apple and that means change and forward movement in technology. If that bothers you at any step along the way, you should jump to Windows PCs, Chomebooks, Android devices, or the occasional Windows Phone. But be aware they will all follow Apple eventually and you will still need to make the change. Deal with it.