Even better, the new version of Messages features the most eye candy ever dropped into an existing applications (my unofficial survey of nearby cubicle dwellers, drinking buddies, and iPhone toting friends). Messages for iOS 10 has bouncing bubbles, invisible ink, animations galore, and seemingly almost as many emoji and sharing options than Android has malware.
So, why isn’t Messages on Android?
It’s The Platform, Stupid
This is such a simple issue that it’s not really worth much consideration, but the folks at Wired decided to drop their collective shorts anyway and moon their readers with an impossibly thoughtless missive.
The New iMessage Is Great, But Why On Earth Isn’t It On Android?
Maybe the question should be, ‘Why should Messages be on Android?’ Isn’t this a no brainer not worthy of much discussion (because there wasn’t much analysis in Wired’s screed)?
Apple is in the business of making money and the source of most of the company’s revenue and profits is managed the old fashioned way. Hardware. Google makes money by giving away software and extracting user data which it, in turn uses to make money on advertising. Google is an advertising company posing as a technology company.
Apple makes money by selling things; atoms, not bits; hardware, not software.
What benefit does Apple gain by putting a version of Messages on the Android platform? There’s one that I can think of but it has a better solution that developing a Messages app for Android. Will Android users be so happy to receive yet another (one of many) free messaging app that they’ll thank Apple the only way possible– by buying an iPhone?
No. Remember, Android users don’t spend money.
Apple knows that, so no Messages For Your, Android Folk. Wait. What about Apple Music. There’s an Apple Music app for Android. Yes. There. Is. That’s for the same reason there is an iTunes app for Windows users. Apple makes money from iTunes and it makes money from Android users, too.
But Messages? Please.
If Apple wants to be more than an iPhone company, though, if it wants to be a software and services company the way it claims, there’s one other thing it needed to do: make iMessage for Android.
Apple is more than an iPhone company, and it is a software and services company, and the whole idea of both is to make money. How does an Android version of Messages make money for Apple.
I can shout and scream until I’m blue in the face about all the reasons Apple should have brought iMessage to Android, about the messaging-first future that Apple’s going to miss without a platform that works for everybody everywhere. I will, in fact, shout and scream about those things right now.
I don’t know if he stopped shouting and screaming but he didn’t list a single reason why Messages should exist on Android other than ‘because.’
Get over it. Apple is in business to make money. Apple makes money by selling hardware. Free software on the hardware helps to sell the hardware. How does free software on another hardware platform sell more Apple hardware?
Apple’s hardware remains a huge advantage. Apple Music is better on an iPhone because it’s integrated with Siri. Siri is better than other iOS assistants because it’s right there when you hit the home button. And iMessage will be better on an iPhone because it’s better integrated with your phone, your contacts, your assistant, your email, your apps, and everything else.
The whole screed contradicts itself in paragraph after paragraph.
Sometimes things in life are just simple and that’s the way it is. That’s why you won’t see Messages on Android. Apple likes to have compelling reasons and there isn’t one.