I have suspicions that Apple’s modus operandi takes into consideration a few variables; design esthetics, potential revenue and profit, customer support issues and expenses, and the fear that everything you can buy should not have an Apple logo on it. Take the Thunderbolt display. Please.
What Mac Pro Needs
Allow me to start my missive with the Mac Pro. Is there another Apple product more in need of an upgrade than the diminutive Mac Pro? It’s been almost three years since Apple did anything to the Mac Pro. Nothing is new.
Well, except for one thing. Apple finally decided to kick the accompanying Thunderbolt display to the curb. Even that venerable display aged well beyond a useful life considering all that a Mac Pro user can connect to their device, Apple refused to provide an upgrade to a matching display.
Why doesn’t Apple have a long list of of branded accessories for customers? Sure, iPhones and iPads get cases and covers. Yes, Watch has a twenty eleven different styles and watchbands. What does the Mac get?
Not only was the Thunderbolt display way behind the times, Apple didn’t even bother to provide Mac Pro customers with an external display that matched the device’s capabilities. iMacs come with 4k Retina and 5k Retina displays, but not the Thunderbolt display. It. Got. Diddly.
Some Branded Apple
Alright, to be fair, Apple sells a few branded devices in the vastly overpriced AirPort Time Capsule and AirPort Extreme Wi-Fi basestation, neither of which were cutting edge when they were released, and neither of which comes with SNMP services turned on (too geeky for the average Mac user; might cause customer support issues).
Apple branded accessories and add-ons for the Mac are few and far between, usually representative of aging and neglected technology, or just don’t exist at all. Think about this. About 70-percent of all Macs sold are notebooks. What do notebooks need? An external display. Does Apple have an external Retina display? No.
Apple co-founder Steve Jobs killed Apple’s printer business upon his return back in the last century, so you won’t find an Apple-branded printer. Instead, you’ll find iPhone and iPad and Watch accessories lining the walls of every Apple Store in the world, but what does the Mac get? An anemic Wi-Fi system, an anemic Wi-Fi backup system, and no display that matches either the design esthetic or performance of today’s new Macs.
Why isn’t there a 4k Retina external display for the MacBook? Why isn’t there a 5k Retina external display for the MacBook Pro or the Mac Pro? Even the cute Mac mini can’t drive a high resolution display with an Apple logo because Apple discontinued the Thunderbolt display (which apparently died of marketing and engineering neglect, and was far behind the times in a world with USB-C connectors and little else).
Apple sells plenty of non-Apple branded accessories in the Apple retail stores and online, but Apple branded products seem limited to cables, connectors, chargers, cases, and covers.
The Mac gets shortchanged.
There’s an Apple TV but no Apple-branded television. Why not? It seems as if Apple isn’t interested in bringing just the brand and logo to a product. TV’s and screens are commodity items and Apple just can’t bring much to the table that clearly differentiates a product with the Apple logo from anything by Samsung, Dell (Samsung with a Dell logo), or other third party brand.
That’s too bad. I would love to see my Mac Pro with an Apple Retina display or two.