Meh. Everyone knows that Apple doesn’t actually need to have a product for sale in marketplace to call it a failure or to describe all the problems that it will have once it gets here. Kelly is just one of a breed of technology writers who can peer into the future and know exactly what’s good and what’s not.
The Real Problem
What evidence in fact is there about iPhone 7? We don’t even know if it will be called iPhone 7. Maybe it’ll be a different naming scheme. Only Apple knows for sure but that doesn’t stop technology writers from screaming to the heavens about Apple’s newest problem child.
Methinks the problem isn’t so much Apple as it is a need for Forbes contributors to make a name for themselves in the public square and what better way to do that than to blather on about an Apple product that does not yet exist, but when it gets here, will be a fail.
Back in June Kelly determined that Apple made a massive U-turn on iPhone 7. Based on various and sundry rumors, Kelly determined that iPhone 7 was planned to ship without a headphone jack and now it will ship with a headphone jack, therefore, ipso facto and alakazam. U-turn.
Here we are in July and Kelly is at it again, this time with more rumored details for iPhone 7 that spells bad news for Apple. What’s the news that spells bad news? Again, Kelly pieces together bits and pieces from here and there and places where sun doesn’t shine often and the problem is this. The heretofore unseen iPhone 7 won’t be improved enough for customers to buy.
Now, iPhone 7– or whatever it will be called– might not have a headphone jack. Or, it might. It might have a Home button. Or, it might not. There could be wireless charging, longer battery life, an improved dual-camera system, a four speaker system, and even larger storage to go along with different colors, or a completely different design, but it doesn’t matter.
iPhone 7 equals big fail for Apple.
That’s a pretty lame list of new enhancements for a new iPhone, right? Let’s trade in whatever we have now and get an iPhone SE because same old same old but cheaper.
Apple’s growing list of problems with an unannounced new iPhone will double decimate (which is 10-percent times two) Apple’s iPhone sales in 2016 and 2017 as everyone who owns an older phone (which is everyone who owns an iPhone now) will skip iPhone 7 and wait instead for iPhone 8. Why? Because Kelly tracks down all the rumors and predictions from all the famous rumormongers for fun and profit. Not sure about the profit, though.
Here’s the real problem with Apple’s iPhone 7. It’s all those reviews of a product that Does. Not. Exist. Sure, a new iPhone is coming. But how about if we wait until it gets here before touting the problems and spitting up the word fail in every other article? I know. Apple is free range and always in season.
If these technology writers who depend upon Forbes’ generous and liberal usage of non-paid contributors had their way, Apple would be out of business soon. Funny thing. And it’s a true story– Apple’s last quarter was a big financial fail and the company only managed to earn $10-billion in profits. Let’s see. Add up Microsoft, Amazon, Google, and Samsung’s most recent profits and what did they amount to?
Methinks the problem here has little to do with Apple.