How easy is it to capture politicians lying through their teeth with video clips of past misdeeds and misstatements? Modern technology has brought a power of sorts to the people. Today, Apple’s customers can examine everything the company does in the bright lights of the misinformation superhighway. Here’s an example of where the light shines too brightly.
What’s Old Is Still New
Apple does not mind selling old products and passing them off as new products. It’s a product management misdeed of epic proportions that seems to infect the entire product line; Mac, iPhone, iPad, even Apple Watch (soon; just wait and see).
Mac – Mac Pro has not had an upgrade ever; almost three years already. The MacBook Air line clings to life support because low price. The MacBook Pro models have aged to the point where Apple still sells one with a hard disk drive and a SuperDrive without a Retina display.
iPhone – Somehow Apple manages to convince customers that saving $100 on last year’s models is the way to a bargain. Until the iPhone SE came along, Apple’s newest iPhones would be the highest priced iPhones, and $100 discounts came about on last year’s model, and the iPhone model the year before. Even the iPhone SE, a throwback to the 4-inch screen, is the same design as the discontinued iPhone 5s, but with new components inside.
iPad – If ever there was a product line that needed something to justify its existence, it’s Apple flagship post-PC era iPad. Granted, these diminutive devices are built like little tanks, and last for years, but except for the more expensive Pro models, Apple doesn’t show the older models much love. Yes, you can still buy an iPad mini 2. Folks, that’s a three year old iPad that Apple sells as if it was new. Unopened, maybe. But new?
Apple’s product line is a discombobulation of old and new models; aging devices that are passed off as new when in reality they’re years old already.
Watch – Wait. Watch? Watch isn’t even 18-months old so how does that get discombobulated? Word on the streets tells me that the first generation Apple Watch, which started life at $349, now sells here and there for $199 and supplies are scarce. That indicates Watch 2.0 is on the way, and if Apple stays true to form, the original Watch will drop in price; probably to $179 for the 38mm model, and $199 for the 42mm version, while the new Watch 2.0 will debut at $349 and $399 respectively. What’s old already remains new, but at a lower price.
That seems to be Apple’s modus operandi in recent years. Instead of having a new iPhone line with a 4-inch, 4.7-inch, and 5.5-inch models, Apple discounts last year’s models $100 and charges the same higher amount as it always has for the latest and greatest. The same discombobulation seems to work for iPads and Macs and for Watch.
Instead of buying a new product, or the latest and greatest product, many of Apple’s customers are buying old technology that simply hasn’t been opened yet.