Why hasn’t Apple done much with the Mac in recent years? After all, the Mac Pro has become abandonware, MacBook Airs are so 1999, the Mac mini could use a hardware butt lift, and the entire MacBook Pro line isn’t so much pro as it is veteran.
What’s going on? Why isn’t Apple paying attention to the Mac? Blame it on capitalism. That’s right. In a capitalistic society, and that’s where we are, everyone is out to get your money. Apple wants to squeeze as much profit as possible from each Mac, your boss wants you to work for the least amount of money you’ll accept, McDonald’s packages food in such a way that you spend more, and you want to work as little as you can for the most you can get.
Yep, blame Apple’s Mac malaise on capitalism.
We. Make. Money.
There is an odd but obvious hierarchy going on at Apple, but it’s not odd in the sense that only Apple has it. Shareholders want Apple to give them dividends, buy back to stock to help prop up AAPL when it needs propping, and do what it can to raise the price of AAPL.
Apple executives are rich; from salary to perks to stock options, the company’s executive ranks is not made up of poor folks who scrimp and save for a Mac. They drive nice cars, eat well, work hard and play hard– and they enjoy designing products they are proud of, and assume because they’re proud of their work, then you’ll be happy to pay extra for their product designs.
Most of us are.
So, why hasn’t Apple upgraded the Mac line in recent years?
Until recently, there hasn’t been much of a need. Macs were selling at record levels even while the traditional PC industry was in another prolonged slump. Also, Intel stumbled with recent CPU advances and the new chips didn’t bring much advantage over the old chips (which is why you can buy a new but old MacBook Air that is more powerful than a new MacBook, but actually priced much less; go figure).
We might like to think that Apple is committed to its customers. That’s not quite true. It’s much like bacon and eggs. With eggs, the chicken is involved. With bacon, the pig is committed. Apple’s executives and senior managers are less committed to customers than they are to the hierarchy; they work for the top executives who work for the board of directors who supposedly have sway over long term strategy.
Please note that those of us who follow Apple or evangelize Apple’s products hold little sway over management. Our needs are not their needs. Our objectives are not their objectives. Our wants are not their wants.
Apple– executives, engineers, designers, managers, retail and support employees– work for Apple, and Apple is all about making money because capitalism. How Apple goes about making money for Apple may vary from how Samsung or Google or Amazon or Microsoft or whatever other competitor the company faces each day, but they all have one thing in common. They want more money.
That’s what happens in a capitalist society.
The grocery store wants you to pay more money for what you want. You want your boss to pay you more money for what you do. Nearly everyone is doing what they do to get more money. Apple, too. If introducing new Mac models or upgrading older models will bring the company more money then that’s what Apple will do. But right now, Mac and PC sales are on a slow slide as the mobile revolution continues, so you can see where Apple sits. iPhone is bread and butter. It makes more money, therefore, it gets more attention than the Mac line.
I subscribe to this:
(the law of) diminishing returns
phrase of diminish
noun: law of diminishing returns
used to refer to a point at which the level of profits or benefits gained is less than the amount of money or energy invested.
Doesn’t that explain exactly why Apple hasn’t devoted many resources to specific models in the Mac line?