This weekend I shopped online, specifically Amazon, in a vain attempt to find just the right surge protector for the home office. My methodology is simple. Find some I like, add them to the cart, come back later and make a decision on which to order.
Over the course of the week nearly every website I visited had advertising about surge protectors and related electronic goodies. How did those advertisers, Google in many cases, know I was looking for surge protectors? I was tracked, stalked, and preyed upon with an incessant barrage of messages which may not go away even if I make a purchase. Yes, the browser has become a dangerous tracking app.
Block And Be Happy
All of this online tracking of your browsing behavior has become something of an artful science. Search for something over there, and get ads about the same thing the next time you use the browser. Such finite tracking might benefit advertisers and online retailers, and they might tell you that such tracking improves your ability to gain information, but the reality is you’re being influenced in ways you may not want.
For example, thanks to Google’s search engine, and Google’s ubiquitous ads and nearly as ubiquitous Analytics scripts, visitors to most websites are tracked as to the content they read, videos they view, music listened to, searches made, as well as browser and computer type. All that data is collected, sliced, diced, Julienned, and made available to advertisers and other ad networks so they can flip ads into your face that kinda sorta mostly maybe are relevant to your online profile.
Wait. What? We have an online profile?
Yes. It may not be a folder of your personal viewing history, purchasing history, home and work location, height, weight, or health condition data encrypted and stored on Google’s servers, but it’s out there and whatever you do while online gets recorded and coagulated in such a way that the advertising powers that be can attempt to influence you when you come back online because they know where you’ve been, what you did, what you like, and what you might want to buy if the incentive is sufficient.
That explains the proliferation of browser ad blockers such as Ad Block Plus and Ghostery that Mac users have installed to prevent or reduce the tracking. The end results may not be perfect, but with fewer advertisements that display on each page, those blocked website pages load faster and take up far less bandwidth.
Earlier this year Mac360 took the plunge, threw Google under the proverbial bus, and eliminated all advertising tracking. No trackers. We don’t even use cookies to track readers. Instead, we have advertisers with products that work only on Apple’s products (thereby relevant to readers), advertisements that are less obtrusive and limited in number per page.
The end result with that approach is an improved reading experience that benefits you, the reader; you get much faster website page loads, use less bandwidth, and don’t have to sort through a clutter trap of non-relevant ads. Advertisers get a targeted readership with less visual competition. Win, win, win.
All of this came about because the browser, thanks to the greed of Google and similar undisciplined advertising networks which spawned an enormous industry of tracking mechanisms aimed at you, became a dangerous tracking app.
Brian says
I just whitelisted mac360 since you removed tracking. Thanks for “doing the right thing”
little richard says
Same here. I get it that websites need to make a buck to survive, but there has to be a limit for ads and clutter and bandwidth hogging tracking scripts.
Just checked Mac360 using Ghostery. How do you get by without any tracking?
iggy pence says
Even more curious is this: I use Ad Block Plus in Chrome which blocks ads on most websites I visit because I got tired of slow pages and ads swimming around all over the screen. But on Mac360 the single ad in the corner still shows. How?
Bill Dalzell says
OK, I got the hint and stopped blocking on your site, on a trial basis.
Slideshows, carousels, rotating offers, fly-ins fly-overs, subscription traps, sliders, auto-play videos, animated GIFs and any graphic or text that blinks, moves, changes, etc., are major annoyances when one is trying to find something on a site.
If I can’t easily stop these annoyances I just block the site. Autoplay video that starts when the page opens always gets the site blocked from future visits.
I don’t so much dislike ads of the sort I would see on the side column in a magazine or newspaper – they don’t animate in any way to be obnoxious.