Over the course of the past year, Apple’s fortunes have waned a bit as sales have dropped. Meanwhile, Samsung has figured out a way to make more money with its flagging smartphone division during an industry and economic slow down. How?
Karma: Friend? Or, Enemy?
Little more than a few weeks ago the entire technology media was heralding the new Samsung Galaxy Note 7 as the industry’s best smartphone, and dissing Apple’s upcoming iPhone 7 as too little and too late.
What a difference a few days can make, amirite? The Galaxy Note 7 bristles with the latest components. 4GB RAM, Octo-Core CPU. Quad-HD screen. Iris Scanner. So, how did Samsung manage to squeeze out more profits from its smartphones? Think cheaper components because Samsung makes so many of its own parts, including the now ill-fated battery in the Note 7.
Yes, that’s the battery that has been banned from airlines, banned from buses and trains, banned from public transportation, and even banned by iPhone switchers who went to the dark side for all those bullet point features, only to find out that exploding battery didn’t get promoted enough to help with their decision.
Within a few weeks after launching the Note 7, and garnering positive review after gushing review, Samsung went from hero to zero as batteries exploded and caught fire all over the world. Most reports indicate Samsung shipped a few million Note 7s with the affected Samsung batteries and now they’ve been recalled, first by Samsung to avoid public embarrassment, then by governments, and now banned in most places where you would want to take your smartphone.
The Soup Nazi would say, ‘No Samsung for you!‘
This incident helps to explain the differences between Samsung and Apple. The latter remains conservative about jumping too quickly into the latest and greatest technologies, while the former has no choice but to rush forward as quickly as possible because comparing bullet point features is what Samsung does best. It’s sure not building a product people want unless it’s barbecue day.
Granted, the number of fires caused by exploding Samsung batteries is limited to a relatively small number, and nearly every smartphone manufacturer who sells a few million units will see some batteries go dead; even Apple. But this is a high profile case from a company known to rub competitor’s noses into the ground with unfair product comparisons, a company known to cheat on benchmarks, and lie about products in advertising; a company who has a number of top level executives who have done jail time for various misdeeds.
There’s a reason that a company can go from hero to zero almost overnight. It’s called Karma.
Meanwhile, Apple lumbers along, still soaking up most of the smartphone industry’s profits, still selling out new products, even those criticized by members of the technorati elite politburo even before it hit the streets. Funny thing. And a true story. Apple provides enough new and better into each model to make customers feel good about their purchase. Samsung needed a cheap, dense battery to add a few hours of life to those Octo-Core CPUs, Quad-HD screens, and excess RAM (to a device that was still slower than last year’s iPhone), and look what happened.
It’s called Karma. And it’s a bitch.