Headlines before a new product announcement deride what is expected, while headlines after a product release point out what’s missing, what Apple should have done, where the company is going wrong, and what it needs to do to improve. Today I offer a list of what is not wrong with Apple.
If bosses and employees don’t see eye to eye on every issue at work, and they do not; and if husband and wife don’t see everything from the same perspective, and they do not, then at least we should consider that Apple has reasons for both what the company does as much as what the company does not do.
Here is a quick overview of how Apple’s executives may view situations, features, products, and timelines, differently than customers or members of the technorati elite.
Quad-HD Screen – Samsung has them. Other smartphones have them. Why not Apple? It should be obvious that holding an iPhone’s HD display next to a Quad-HD Samsung display shows differences. But those differences in pixel count and brightness are not easily noticed by most customers because the screen makes up only one component of the reasons to buy.
CPU Cores – Many Android smartphone models have multiple core CPUs; up to eight cores in some, yet those devices, supposedly with more power, more RAM, etc., fail to work better or faster than Apple’s own A-Series CPUs and GPUs, which often score better in benchmarks, and perform certain tasks– graphics and opening apps comes to mind– better than devices with higher specifications.
Camera – There was a time when the iPhone’s camera was the smartphone industry’s best. That may be the case again once iPhone 7 ships, thanks to the dual camera system, better sensors, and improved software, but it doesn’t matter as much as prognosticators and critics think it does. The top smartphones– all of them– have good cameras and, as any professional photographer or videographer will tell you, it’s not just the equipment. It’s how you use it.
MacBook Air – Why is that relic still around when the new MacBook looks so much better thanks to a Retina display? What else has the MacBook got that the MacBook Air doesn’t? It’s not faster. It’s cheaper. And price is an object with many customers. The MacBook Air is a big seller and as long as it sells well it stays in the product line, critics be damned.
Watch Is A Failure – By what measure? Sure, Watch doesn’t sell in iPhone numbers but what does? Plus, like it or don’t, Watch is a somewhat expensive iPhone accessory in a nascent product category– smart watches. Yet, Apple is touting that Watch leads the entire watch industry except for Rolex, and that after eight months of being on the market.
Marketshare – When anyone, friend or foe, TV news talking head, or some critic spouting off that Android is crushing iPhone, ignore them and seek refuge from their drivel. Marketshare is a much touted metric, but not of a product’s success. Revenue share and profitshare are much more important indicators of success, but how often do you hear about either one from any of Apple’s competitors?
Apple Is A Services Company – No. It’s Not. Apple is a hardware company– that’s the bread and butter and it’s likely to be that way for many years. But services– app stores, iCloud, iTunes, et al– make up a growing component of Apple’s business, and like everything else Apple does, it makes money hand over fist. But Apple is not a services company. Ecosystem company, maybe.
Apple Insults Customers – This one raises its nasty head every few years when Apple dares to think different. This year it’s the iPhone 7’s missing headphone jack, which raised plenty of negative noise even before Wednesday’s presentation and introduction of a jack-less iPhone. Sorry. But that’s the price of moving the industry forward, and Apple has done it time and again. USB ports, no floppy disk, no SuperDrive, no ethernet cable, Lightning cable, SSDs vs. hard disk drives, and many others create a long list where Apple could have been considered anti-customer, but instead made life better for a growing number of customers at the expensive whiny cry-baby critics. What other computer, smartphone, tablet company with major stature has a Genius Bar?
These are just a few of the basics, but I’m sure you can dig up others which describe exactly my point. Apple has a lot going right and a whole lot less going wrong. Here’s another example. iPhone, iPad, and Mac sales have been going down. It’s a fact. What similar facts do you have from any of Apple’s critics?
Nothing, right? Because only Apple announces how many of what it sells each quarter. I suspect that if sales have slowed for Apple that it’s likely due to a general economic slowdown across the board, and that might explain why competitors don’t compare their own sales numbers, revenue, and profits to Apple. Everyone else is having a hard time, too. Yet, it’s Apple’s posture as a premium product and brand that brings in most of the respective industry profits in every segment.
You may find a few things wrong with Apple, and everyone is entitled to an opinion, but Apple 2016 seems to be doing well by every important metric.