My father has been a multi-media producer for as long as I remember. That means I know a bit about the history of video tape and microphones as they relate to making videos, commercials, DVDs, and basic multi-media products.
My neighbor a few doors down has a few young children and there are times when I see her give them her iPhone to play with. You know, games. Every six months or so she has a new iPhone. Why? The kids drop the device and sooner or later the screen, despite thicker cases, shatters. What many people don’t seem to realize is what the iPhone really is.
The Anything Device
For some of us, the iPhone is nothing more than a cellphone with an option for email and browsing. For others, the iPhone is a babysitter; a perfect way to quiet a noisy child. For many others, the iPhone is a business tool with many functions being trotted out and used every day; texting, email, specific applications, contacts and calendar. And, for others, it’s little more than a camera with a phone inside; a way to grab snapshots and share online.
The reality is this. iPhone is the anything device where the only drawback to ownership is the small screen where the laws of physics still apply to a device that fits into our pockets. This week I read an article– one of many on how the iPhone penetrates into media in professional levels– about car maker Alfa Romeo used an iPhone to create a promo video.
iPhones have been used a few years to create TV commercials, short films, documentaries, and music. Why?
It’s that good.
A few decades ago TV news crews carried around gargantuan video recording cameras that captured video on tape. Today, an iPhone 7 has better video quality, higher resolution, better audio capture capability, and other than the small screen, can become every video producers dream tool. And it fits into your pocket.
Think of this kind of power. The iPhone 7 shoots 4k video and records audio at 96k. That’s just about as good as it gets, folks. While the iPhone can be used to edit video and audio, the only real limitation is the small screen. Add a MacBook to the mix and for barely $2,000 a Mac and iPhone owner has almost all the tools needed to become a high quality multi-media producer.
Yes, it’s that good.
The MacBook comes with Garageband and iMovie, and while we may not think of either app as a professional level audio editor or video editor with all the features that come in Logic Pro or Final Cut Pro, the truth is both are enormously capable apps that can take video and audio from an iPhone and create what looks and sounds like a professionally made video.
Yes, it’s that good.
The only negative to using the iPhone is the obvious. The camera is good but performs– as do all cameras, video or otherwise– better with more light. That may require lighting equipment. While the iPhone captures high quality audio, that also requires professional level microphones. Other than those two caveats, an iPhone is a powerful device. Not only can you extract professional level video and audio, it does texts, email, website browsing, manages calendar and contacts with ease, takes high resolution photos that rival mid-range DSLRs.
iPhone 7 is a very powerful device and the selection of quality applications is second to none. Already iPhone and iPad have more applications available than Mac and Windows PC users combined. That tells me the future is mobile and it’s mostly here already. Let’s not take it for granted.