Apple treats special events with special care. Every invitation that goes out to the media for an upcoming Apple presentation or product announcement is chosen with care and deciphered by Apple watchers with even more scrutiny.
This week Apple plans to introduce new Macs to an aging lineup and the invitation to the October 27th event was a simple ‘Hello Again’ card; white text, black background, partially covered Apple logo. The original Mac was introduced with a simple ‘hello’ written in cursive, way back in 1984. ‘Hello Again?’ It’s new Macs. But maybe something else. Perhaps a Mac with it’s own CPU inside instead of chips from Intel.
State Of The Union
Apple has been using Intel Inside the Mac for more than a decade and by all accounts that’s been good partnership for the Cupertino tech giant. Mac marketshare has grown faster than traditional Windows PCs but in contrast the entire Mac line has grown long, long, long in the tooth.
The Mac Pro has never seen an upgrade in about three years of life. The MacBook Pro line received modest upgrades more than a year ago. The Mac mini is diminished with lack of attention. The MacBook Air seems on the way out (but people love the price tag), and even the new and much loved MacBook now looks fat and sluggish thanks to PC copy cats.
That new Macs will be announced this week is a given. But what?
Alright, let’s think thinner, faster, lighter for the MacBook Pro plus some kind of Magic Toolbar with Touch ID built-in, perhaps a speed bump for the iMac, maybe even some USB-C ports in the old MacBook Air and a lower price tag. Don’t expect a Retina display there because why would you want a MacBook? Mac Pro? I don’t have a clue but I wouldn’t be surprised to see it completely discontinued or completely remodeled and since Apple is much more about consumers these days than professionals I fear the former though I prefer the latter.
Is that all you’ve got Apple?
State Of The Art
Allow me to preface my opinion with a warning. I’m wrong a lot. I can pick out the basics of future products but Apple has a tendency to surprise and disappoint and somehow do both at the same time. So, my track record is as spotted as the yellow snow we were warned as children not to eat.
What else could come from Apple’s ‘Hello Again‘ show?
ARM-based Apple A10 Fusion-like CPUs in the MacBook Air and the Mac mini.
Apple’s own ARM design, the A10 Fusion series found in the iPhone, benchmarks as well as the CPUs in the MacBook and MacBook Air line, so why not? This would be a great way to introduce a far less expensive Mac line without devaluing the the value of the more capable MacBook, MacBook Pro, iMac, or Mac Pro, all of which can be made faster with new Intel CPUs inside.
Think about it. A MacBook Air and a Mac mini with an Apple designed A10 Fusion-like CPU inside, a USB-C port, and a lower price tag. These are the least powerful Macs in the 2016 product line, the two devices less likely to run Windows (ostensibly, something an ARM-based A10 Fusion would not) so an easy way to segregate the less expensive Macs from the rest of the line.
Think about it. An Apple CPU in entry level Macs is an idea with legs.