Everyone who has tried it knows the obvious. Flying first class is better than flying coach. There is more space, more attention from flight attendants, better food, and often better entertainment. What’s not to like? Second class.
More and more I see the Mac becoming a second class technology citizen. Apple updates the iPhone every year. The Mac? Some have not been updated in years, and the Mac Pro has never been updated. But that’s a story that has been hashed and rehashed for months. Even Google thinks Mac desktop and notebook users are second class search citizens.
Mobile Mo Better
Granted, the Mac has a tremendous amount of power and flexibility when compared to iPhones or even the iPad Pro. Mac out an iPad Pro with storage and keyboard and you’re within shouting distance of the price tag on a MacBook which remains more powerful and can run just about anything; macOS Sierra, flavors of Unix, and versions of Windows. All at once if you want.
No, Google, too, thinks the Mac and Windows PCs are yesteryear’s technology and plans a different index of websites, webpages, and documents for mobile; one that would get updated and become the primary search index.
Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index.
In other words, searches on your Mac will not be as fresh as searches on your iPhone. Again, the Mac becomes relegated to a second tier among computing devices. It’s a mobile first world, folks. Apple devotes far more resources to the iPhone than it does to the Mac and we have only ourselves to blame. We keep buying iPhones. And since we’re not buying iPads as frequently as we did the first few years, Apple has put the nix on annual upgrades there, too.
Why would Google do such a thing? Money.
The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine mobile rankings.
Google probably already knows as much about you as it needs to know from your Mac, but by concentrating on tracking your iPhone usage, can gather more information, and as everyone knows, the future is mobile. Or, maybe the present is mobile and the Mac is the past.
All that’s happening here is another way to granulize data extraction, and more of it is available on mobile devices than desktop and notebook devices, so it makes some sense for Google to provide search results on the Mac (and, to be fair, Windows PCs, too) that are not as up to date or fully relevant as on mobile devices.
Take note of the changes that happened in the computer industry since the iPhone was launched in 2007. Windows is no longer the most popular operating system on computers. It’s Google’s Android. Windows isn’t even second. Apple’s iOS is. That’s a sea change of monumental proportions and, well, Google is just going with the flow, and the flow seems to be the Mac has become a second class citizen. Again.