All that changed when the Mac moved to Intel Inside and the iPhone was launched. Since then, Apple’s products have become the darling of the enterprise, a pillar of IBM’s business, the device of choice in the health care industry, and now they are essential to the modern workforce, and iPhone tops the list.
Apple’s Business Trick
What moved Apple from consumer gadget maker– Mac and iPod– to the must-have device maker that businesses can count on to help engage employees and track customers? Jony Evans outlined Deloitte’s adoption of Apple products, but the trend has been ongoing since the iPhone launched in 2007.
What happened? Apple created a device that people actually want to use. The desire to use an iPhone in place of BlackBerry or Windows Phone or Palm or Motorola or whatever was so strong that IT departments had to adopt a new policy called BYOD. Bring your own device. And employees were only too happy to bring a smartphone they could actually use. The iPhone.
Apple’s trick was simple. Make a product that customers want to use. Then, make it secure. Then, make it easy for corporations to create their own proprietary applications that were also easy to install and maintain and update on iPhones.
Deloitte’s Mike Brinker:
Apple’s products are essential to the modern workforce because of the combination of incredible hardware, software and services that leads to a great user experience. Because people love their Apple devices, they’re bringing them to work and that has led to incredible adoption of our devices in the workplace. iOS devices are in nearly every Fortune 500 and Global 500 company today. iOS is the most secure platform for business. The products are built with security in mind, and iOS represents a major leap forward in security for mobile devices. Every iOS device combines software, hardware, and services designed to work together for maximum security. Apple devices are also easier to deploy and manage within organizations.
That same scenario has been repeated thousands of times in corporate IT environments all over the world. In most cases, especially with companies which have invested heavily in modern technology, it is the iPhone which has opened the door.
In the last five years iPhones have become woven into the way we live and interact with each other. 80% of people check their phones immediately after waking and immediately before going to bed.
iPhone becomes the single most used device that does double duty for personal communication needs, as well as business requirements. Is it any wonder that despite a smaller marketshare than Android devices, iPhone users are the most engaged smartphone users; they use them more, buy more applications, rely on iPhones more for business functions.
Apple’s Mac and iPads have made inroads into the corporate IT departments in growing numbers, but it’s the iPhone that opened the door and became the device ‘essential to the modern workforce.’