The inference in one is that Apple, Inc. is doing great. The inference in another was Apple’s competitors are doing poorly. The inference in the third article was that Apple is doing poorly but competitors are doing great. Anybody see a problem with that? And what does that have to do with the Golden Rule?
With all fairness and consideration to The Golden Rule from Jesus’ teachings in the Bible, there are many golden rules and most– but not all– trace roots to the original.
Do unto others as you would have them do unto you.
Fair enough. Unless you’re masochistic, but that’s an anomaly. Mostly. The basic golden rule is understood, but golden rules carries other meanings, too.
a basic principle that should be followed to ensure success in general or in a particular activity.
“one of the golden rules in this class is punctuality”
So, you can make up your own golden rules, right? Let’s do that and apply it to Apple, but keep it tied to another golden rule, “Whoever has the gold makes the rules.”
Now, back to the three headlines from Friday’s tech news.
- Apple iPhone Grabs 104% Of Smartphone Industry Profit In Q3 – Apple seems to be doing well.
- There’s almost no money in making Android smartphones – Apple’s iPhone competitors are not doing well.
- Android widens lead over iOS: Now it ships on 88-percent of phones worldwide – Now Apple isn’t doing so well.
You wouldn’t think that Apple’s situation would be all three at the same time. But it is. Apple is doing well, Apple’s competitors are doing poorly, Apple is doing poorly while competitors are doing well.
Quite often reality is below the surface and takes some effort to scratch through the glossy and find out what’s really going on. For example, does anyone really think Hillary Clinton deleted tens of thousands of emails? No. She paid lawyers to filter personal messages from State Department messages, and, ostensibly, paid someone else to delete the old ones. Contrary to crazy opinions, it’s likely she never had a hand in the process.
Back to Apple’s reality and “Whoever has the gold makes the rules.” Apple has the gold. Apple has more cash on hand than all its competitors combined. All of them. Repeat. All. Of. Them. Apple takes home the lion’s share of profits in every industry segment it chooses, and it chooses wisely. Apple knows where the gold is.
- Smartphones – iPhone owns all the profits
- Personal Computers – Mac owns about 60-percent of all profits
- Tablets – iPad owns most of the industry profits
- Watch – Only Rolex makes more in revenue
- Retail Stores – no technology maker has greater profits at retail
- App Stores – Apple’s Mac and iOS stores lead the industry
- iTunes – It’s the world’s largest online music and media retailer
Golden Rule, indeed.
So, when you read about Apple’s woes vis-à-vis marketshare, just laugh as you would at the politician you don’t want to occupy the White House. When you read about Apple’s woes vis-à-vis slowing iPhone, Mac, iPad sales, just laugh as you would at a late night talk show host with pie on his face. When you read about Apple’s woes vis-à-vis a lack of new products, or an aging product line, or a competitor with a feature not found on an Apple product yet, just laugh and remember this:
Whoever has the gold makes the rules.
Remember, the industry follows Apple. When Apple goes down, so does the rest of the industry. When Apple builds a new mousetrap, the rest of the world follows. It’s the golden rule.