TV is coming to you like it always has but in a different way. What do we hate most about television? Over-the-air TV is anemic with channel selection and station signals are not ubiquitous. Cable TV has broader selection but that selection is stuffed down our throats, so to speak, with little choice and larger monthly subscription rates.
What needs to change?
Bundles On A Diet
Apple insists the future of TV will be apps as channels. That may be here already but, as always, not enough channels as apps. For example, no local TV station news apps. That needs to change. Apps for everything would be a good change but the fear is this– channels as apps will have a subscription price tag that, when added up, might exceed the monthly subscription price for a package of networks from the cable TV company.
So, television isn’t really going anywhere– but it’s coming to you in a different way. Streaming TV within apps. Some of that is here already with Sling TV, but other media giants plan to upstage the startup doing what was being done 30 years ago. Sling TV is just like cable TV from the 1980s. A few dozen channels with a monthly price tag. That’s hardly revolutionary.
AT&T plans to introduce DirecTV Now which is 100 channels for $30 a month. See? That’s cable TV from the 1980s. What’s different is where you can watch, when you can watch, and upon which device you can watch.
Television is coming to you in different ways.
That means these so-called skinny bundles will have fewer channels than most cable TV media company packages, but also for a lower monthly price tag, and with the ability to let you select what to watch and when to watch it, and then stream the selected shows to whatever device you want.
That’s getting us to what all TV watchers have wanted for many years and still remains the holy grail of television. Video on demand; any show, on any device, at any time. For now, we’re left with television same old same old; cable TV network bundles for a monthly fee, streaming TV network channels available within applications on various devices, but all with a few caveats like the lack of local TV news and sports (which often show up in local Cable TV packages).
The hold grail of television viewing isn’t here yet, but it’s coming in fits and starts. And, yes, Apple TV is involved in the process.