You would think that just a couple of days past a nationwide election where most of the pundits and pollsters were so totally wrong that the egg will stick to their faces for generations to come, that we should be skeptical of yet more numbers.
Yet, here we are. Every new Apple product seems to be met with scathing criticism from the technology pundits, various nattering nabobs of negativity, and Apple critics (sometimes they’re all the same), and the newly announced MacBoo Pro line is just another example where we self-described professionals decried how un-professional the new MBPs really are, while customers are lapping them up by the truckload.
Microsoft’s Surface Success?
Allow me to lead with Microsoft’s notebook successes vs. Apple’s new MacBook Pro models. A company called Slice Intelligence did some online tracking– and we know how accurate that can be– and found that Apple’s new MBPs are selling better than the smaller and less expensive MacBook did last year, and almost four times better than Microsoft’s well-reviewed Surface Book, and better than the Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and the seemingly popular Lenovo Yoga 900.
Better? How is that possible? Numbers don’t lie, right?
Of course numbers lie. Apparently, TV commercials and tech pundits do. Microsoft’s bar seems awfully small compared to the MacBook Pro.
Did you watch the election results?
What accounts for the so-called success of the MacBook Pro line just days after being announced, barely available for order, and not a Touch Bar MBP on a truck anywhere?
Three words: Pent. Up. Demand.
The MacBook Pro line received a modest update early last year, but otherwise remains much the same old same old for years, and that may have triggered some pent up demand among the Mac faithful, as well as some demand among the less faithful who switched to a Windows PC because moss grew between their toes, in their nose, and credit cards expired while we waited for Apple to do something Mac related.
Slice Intelligence found 40 percent of Apple laptop owners who purchased a MacBook in 2014 bought their next laptop with another brand. Dell and Asus computers were the most popular laptops for people who previously purchased a MacBook.
Right. I get it. It’s just like Republicans coming home during a hotly contested presidential election. Although, there isn’t really a comparison between a slicker, thinner, lighter, faster MacBook Pro and a political cartoon character. Caveat emptor, folks.
Other Slice Intelligence data suggests the MacBook Pro is favored by men, more than four to one; likewise Apple Watch (my own visual survey of the iPhone-owning landscape tells me that one may be off a bit as the female persuasion seems to love Watch) at four to one over womenfolk.
How did those folks arrive at such interesting statistics and results?
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.
Man, could the Democrats have used some of that mumbo jumbo.