Even before Apple announced the iPhone 7 a few months ago, technology writers were dissing it as too little, too late, and pumping up what Apple might do with iPhone 8 to make what Apple had not yet released obsolete and out of date even before it launched.
As it turned out, iPhone 7 and iPhone 7 Plus were both vast improvements inside, while retaining a familiar design look on the exterior. You’ll note that Porsche does something similar with the 911. Yet, critics howled and said nothing was new. The fact is, everything was new, but now, thanks to a few leaks, those same critics say iPhone 7 will be obsolete and out of date when iPhone 8 hits next year. Wrong.
Better Every Year
I can only surmise that technology writers put out controversial fluff pieces to get more readers to view ever more advertising, and that insightful analysis is not something that editors of technology websites or news sites truly, madly, deeply care about these days.
Here’s a case in point from Esquire magazine. The headline blares, “Your iPhone 7 Could Be Out Of Date In Less Than A Year.” How insightful was the article? 166 words. It was such a shallow and worthless click bait headline and article that Esquire’s writers didn’t even want to put a name in the byline.
See, next year Apple is expected to introduce an iPhone model with an OLED screen, instead of the LCD screen in the iPhone 7 models. Ipso fact and alakazam. This year’s iPhone is obsolete and out of date simultaneously.
First, iPhone 7’s screens are considered the best available. Period. Yes, they’re LCDs, but a testing firm that specializes in screen testing says the iPhone 7’s screen is “visually indistinguishable from perfect.” An OLED screen in iPhone 8 Plus or Pro in 2017 might be an improvement– Apple tends to improve everything year after year– but it will not make your current iPhone 7 obsolete or out of date.
To paraphrase Steve Jobs’ iconic Think Different™ advertising campaign from the late 1990s, I say it’s time to argue differently. Your iPhone 7 model will be improved next year. Yes. That’s right. It won’t be obsolete or out of date. Apple has some magic called iOS 11 which will improve iPhone 7, iPhone 7 Plus, and indeed iPhone models from previous years, that makes them better than they were when new.
In fact, Apple performs this same magic every year. You bought an iPhone 6 a couple of years ago? Guess what. It was improved last year with iOS 9. It got better with iOS 10, too. Bought a MacBook a couple of years ago? That, too, improved with OS X El Capitan and macOS Sierra. Apple’s devices do not become out of date or obsolete every year. They get better every year.
Now, compare that annual improvement with the issues poor old Android smartphone users suffer through. Yes, most Android phones are obsolete when they’re bought because there’s no way to get Android OS updates onto most of them. Yes, they’ll still work for awhile; plastic tends to do that, but they won’t get better. Your iPhone and iPad will get better next year. So will the Mac.
In fact, Apple is the one that decides when your Mac, iPhone, or iPad is obsolete. The company even has an official Obsolete and Vintage definition. Got an iPhone 7 or a older model? Or, a new Mac or an older model? Bask in the joy that Apple will make it even better next year.