Let’s face the music. Apple makes what Apple’s designers and engineers want to make. That’s as opposed to making devices customers want. With iPhone and Mac it’s difficult to argue against that method.
After all, are not iPhones and Macs selling at record levels? Apple must be on to something. But what about the iPad? Sales have dropped steadily in recent years thanks to larger smartphone screens lighter and thinner notebooks, and the growing trend of device fatigue. But if you truly wanted a new iPad, this might be the one. Or, maybe it’s that one over there.
Samsung Spaghetti Marketing
If you’re not getting exactly what you want from Apple then who you gonna call? Ghostbusters? Nah. Samsung. Name another company that treats its marketing and engineering efforts much like an Italian chef throwing spaghetti and meatballs against a wall to see what sticks. If it sticks, that what you can order.
The latest from Samsung is the Galaxy Tab S3 designed to compete with Apple’s current iPad line and if all you care about is hardware specifications, this is the one to beat. This month.
- Dimensions: 237.3 x 169.0 x 6.0 mm
- Display: 9.7-inch Super AMOLED (2048×1536) w/HDR playback support
- Processor: Qualcomm Snapdragon 820
- Storage: 32 GB with microSD support up to 256 GB
- Memory: 4 GB
- Camera: 13-megapixel and 5-megapixel front-facing
- Video: 4K UDH at 30 fps
- Ports: USB Type-C
- Fingerprint: Yes
- Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.2, LTE optional, GPS
- Battery: 6,000 milliamp-hour w/Fast Charging
- Operating System: Android 7.0 Nougat
- Samsung Services: Samsung S-Pen, Samsung Air Command, Samsung Flow, Samsung Smart Switch
Take that, Apple. 4GB of RAM. A pen. High resolution AMOLED display. At half the price of a comparable high end, 9.7-inch iPad Pro, it might make you forget it’s a Samsung and you may grow to like Android Nougat.
Does that remind you of anything?
Hmmm. I don’t know. Could it be, uh, um, last year’s iPad Pro? Typical Samsung. It looks the same and costs half as much. These things are not easily identifiable in the wild but somebody must be buying them.
Guess what else is popular these days in Copycat Land™. The word ‘book.’ You know. Like MacBook or MacBook Pro or MacBook Air. Or, maybe Microsoft Surface Book. Well, meet the latest spaghetti-on-the-wall drippings from Samsung.
The Samsung Galaxy Book. Don’t tell me this doesn’t look familiar.
Notice the screen?
Yep, that’s Windows 10. The Samsung Book is a Windows 10 hybrid notebook tablet. You say you like hardware specifications and you pray Apple will pay enough attention to the competition to do something like this on the Book 121?
- Display – 12-inch Super AMOLED FHD (2160×1440)
- CPU – 7th Gen Intel Core i5 processor, Dual Core 3.1GHz
- Storage – 128 GB SSD or 256GB SSD with microSD support up to 256 GB
- RAM – 4 GB or 8 GB
- Camera – 13-megapixel, with 5-megapixel front-facing
- Video – Full HD (1920×1080) at 30 fps
- Ports – 2x USB Type-C, microSD
- Connectivity – Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.2, LTE optional, GPS
Not bad for some spaghetti on the wall, huh?
The Galaxy Tab S3 tablet is destined to start at $500 so it’s competitive with the 9.7-inch iPad Pro which is due to be replaced soon but something thinner, faster, lighter, better, et al. Then, the Tab S3 will go to Costco at $100 off.
No word yet from Samsung on the Book’s pricing, but suffice it to say it will be hundreds less than a comparable MacBook. Right now, despite the hardware specifications of the Tab S3 and the Book, Samsung doesn’t make a tablet I want. But neither does Apple which might explain why sales have drifted south for a few years.