What happens when the stars align just right? The choices should be obvious. 1) everything works perfectly, or, 2) everything goes to hell, or, 3) nothing you could determine anyway because astrology isn’t real.
Our favorite Cupertino, CA computer company hasn’t had all the stars aligned for a couple of years. Except for that one lone star hovering over every bank where Apple, Inc. deposits money. That one shines brightly but never moves. Strange, no? 2017 might be Apple’s year because a broken clock tells perfect time twice a day.
How Old Is This Stuff?
A close friend, a Windows sufferer, talked to me about switching to the Mac. The MacBook is too lightweight. In every regard. The new MacBook Pros looked promising because they look pretty, but RAM and CPU are anemic compared to many Windows models. The iMac? Not bad, but hasn’t been upgraded in a few years. He asked about the Mac Pro? I told him that hasn’t been upgraded since it launched in 2013.
Walk down Apple’s product line and you see a few gaping holes where recent upgrades should have occurred but have not, mostly for reasons Apple won’t say, so we’re forced to conjure up a few on our own. For example, 1) Apple does not care, 2) technology isn’t there yet, 3) stars are not fully aligned (see above). For whatever reasons that Apple has for not upgrading the Macs or iPads, I’m going to sit alone on the Limb of 2017 and say this will be the of upgrades; the mother of all Apple upgrade seasons.
iPad – My fellow Americans, our long national nightmare is over. Maybe. To say the iPad line is long in the tooth is to say presidential tweets are interesting. The iPad is ripe and ready for, well, something different. Micro-bezels. Thinner, smaller, lighter, faster. It needs something because the technology gadget world changed far faster than Apple changed the iPad.
Mac – Are you as concerned as me that Apple has not upgraded the Mac Pro since it was introduced? Obviously, Apple’s executives and engineers do not read Mac360 (or, any Apple oriented website, possibly to avoid criminal prosecution or to obtain plausible deniability) because we’ve published the basic fact that the Mac Pro is old and has never been upgraded. That will change in 2017. New Mac Pro, new Mac mini, new iMac, even upgrades for the Mac notebooks. Yes, it was grape Kool-Aid. Why do you ask?
iPhone – Apple’s bread and butter will get the mother of all upgrades to celebrate the iPhone’s 10th anniversary because Apple has always been about celebrations. This year will be different. Lightning stays. Front screen bezels disappear. Wireless charging appears (think Watch). Oh, and thinner, lighter, faster, with better camera; oh, and isn’t it about time Apple broke through that crazy $1,000 price barrier? Meh. The Mac did that back in 1984. Sad.
Watch – Amazon’s Echo with Alexa is the year’s hottest product, the leader in the rapidly growing voice-controlled home appliances. Apple doesn’t even have one to compete with Amazon but 2017 changes that when Apple announces that Siri can do much the same thing and is being retrofitted to run on more than 1-billion iPhones, iPads, Macs, Watch, and Apple TV. Wow. Can Apple keep a secret, or what?
Apple TV – 2017 is the year when Apple TV becomes the future of television. I know. Apple said that last year, but without 4K video there is no future so this year it’s the future of TV. That will happen when cable TV companies all over the country shut down. Then Apple TV will rule.
One More Thing – Nah. Just kidding. Apple is so far behind new products already on the market that even a new product will be greeted with cries from critics, “Too late, too little, so lame. Sad.” Or, Apple could do some cool 3D camera facial recognition trick on the new iPhone, or even introduce an augmented reality API just in time for next year’s new Apple Glasses. Or, a new Apple Car, fleet sized, fully autonomous; use your Apple Watch to summon and Apple Pay to, well, pay for the ride.
See? 2017 will be Apple’s year, the mother of all upgrade years. Or, maybe it’s next year. I’m not sure. The stars keep moving.