One of the issues within privacy and security is advertising trackers. They’re everywhere. They’re growing in number. Most are hidden and most internet users don’t even know they’re out there. They’re more like hidden stalkers who grab private information for their own profit. Here’s a way to get some privacy back.
Better Privacy Tool
There are many advertising blockers on the market, for the Mac, yes, but also for iPhone and iPad. For Mac users, we have a few to recommend. The free Ghostery is one. AdBlock Plus is another. And tracking as surveillance is why.
What many of Apple’s smarter customers want is a way to block trackers and advertising across platforms; Mac, iPhone, and iPad. That’s what the Better app does; for macOS and iOS. For a few dollars, what you get is an application that blocks online ad trackers and those hidden behavioral advertising trackers.
Better is different than some trackers in that the app’s developers maintain a list of the most prevalent ad tracker offenders, and that means the app works quickly to block sites. Some websites can load pages an order of magnitude faster with a blocker.
Now, Mac360 is a website, so we know the value of advertising. It helps to pay the bills and hopefully, with something left over at the end of the month, we get a little extra, too. Some websites have put up blocker blockers. That’s right. A blocker that blocks you from reading the website if you use an advertising blocker. Better does a good job of recognizing those blocker blockers and unblocks them anyway.
But, Better also lets you maintain a whitelist of websites with advertising that you want to support.
Better’s Mac version installs quickly and easily on Safari. For iPhone and iPad, Apple requires ad blockers to jump through a few extra steps, but it works on iOS, too. In the end, you get a faster, cleaner, neater web browsing experience without all the crushing weight of ad trackers and advertising. That saves time and bandwidth.
About a year ago, Mac360 decided the future of advertising online would change; around 25-percent of our readers used ad blockers, and that impacted advertising and revenue. So, we dispensed with trackers. All of them. They’re gone. We don’t even use Google Analytics anymore. The ads we have are simple, unobtrusive, without clutter, change daily, and are fully and only relevant to our readers. Notice how much faster Mac360 loads on your browser without it having to load up a bunch of tracking scripts first.
That’s the future. We’re just a little early to the party.