Americans are interesting creatures. Socialism is a bad word. Unless it’s the one in Social Security. We want the government out of our lives but we want better healthcare. Who do we call when disaster strikes?
Likewise, Apple has created a walled garden ecosystem that resembles a digital Disneyland. From Genius bar to self-driving car– and new Mac Pro models– we want Apple to put its design esthetic into everything else. Why not Apple branded ‘cradle to grave’ security?
A VPN To Trust
One of the reasons that Apple has a billion or so customers using Macs, iPhones, and iPads, is how well their products work together. Macs are devoid of the complexities and insecurities of Windows PCs. iPhones and iPads are the standard for smartphones and tablets. Apple’s app store is where developers go to make money. Apple customers buy apps and gadgets more than their Windows and Android counterparts.
In the age of attacks on personal privacy and security, Apple stands somewhat alone as a platform that gives customers what they want. Curated choices.
What I would like to see added to Apple’s growing and highly profitable Services group are options for online security. Sure, you can download various VPN apps (virtual private network) which give you access to the internet with fewer options for advertisers, internet service providers, and cell phone carriers to track your whereabouts online, but who can you trust?
The app store has a growing number of such VPN services; a few are free, most are monthly subscriptions, and all say much the same thing. “We make your internet connection secure.”
Do they? Again, who can you trust?
I trust Apple. Not only does Apple have the money and technology chops to make a worldwide VPN available exclusively to its customers, its customers need such a service to maintain the privacy and security that seems so threatened in the new age where you can’t always tell the good guys from the bad guys. Think of the benefits. Wherever you go, just use Apple’s built in VPN service to connect to the public internet. Goodbye advertising stalkers. Goodbye ISP data sellers. Goodbye crooks, criminals, and government spooks.
Apple, The Target
Apple provides customers with plenty of value added services and applications. For example, iCloud is free up to 5GB of storage. Apple could do something similar with each customer’s device– free VPN up to a certain amount of data usage, then a tiered approach after that.
Here’s the problem with an Apple sponsored VPN service. First of all, customers would love it. So would criminals, terrorists, and hackers because they wouldn’t be so easy to track down. Secondly, governments and authorities would hate it as much as advertisers because they wouldn’t have an easy way to track people and their online habits.
Apple can afford to be the world’s largest and most secure VPN. Cradle to grave, non-government sponsored privacy and security is an idea whose time has come.