The more things change, the more they remain the same. Poor Apple. Even with $200-billion in the bank and the highest market capitalization of any company and most countries, Apple just can’t get a break.
Our favorite Mac and iPhone maker switched from the PowerPC to Intel Inside to escape the doldrums of technology innovation. Our favorite Cupertino, CA company bought a chip design company to make its own CPUs– power sipping speed demons. Yet, here we are, moving rapidly into the 21st century, and Apple is beholden to a competitor once again. What should Apple do?
The LCD displays that Apple uses in the iPhone 7 are considered among the best ever created. A company that tests such smartphone displays called it “indistinguishable from perfect.” That’s high praise, but still falls short of what Samsung puts into the new Galaxy S8. What’s better than perfect? A Samsung OLED display, apparently.
Dr. Raymond Soneira of DisplayMate Technologies stakes out what has happened in just the past year:
The Galaxy S8 and Galaxy S8+ are Samsung’s latest flagship Smartphones with their newest most advanced state-of-the-art Flexible OLED Displays together with a radical new Full Display Screen design that fills almost the entire front face of the phone, providing a significantly larger display for the same size phone. With mobile OLED display technology now advancing faster than ever, they have many important new display performance enhancements. The displays on the Galaxy S8 and the larger Galaxy S8+ not only have major improvements in their OLED display hardware, but they also have many new and enhanced display features and display functions
How can it be better than “indistinguishable from perfect.” It. Just. Can.
Dr. Soneira’s lengthy analysis of Samsung’s latest and greatest screen is detailed and filled with technologese, but it can be summed up with the word Excellent in nearly every category, and a score of A and A+ where it matters. The high points:
- Highest Contrast Rating in Ambient Light (227).
- Highest Peak Brightness (1,020 nits).
- Highest (infinite) Contrast Ratio.
- Highest Screen Resolution 3K (2960×1440).
- Smallest Brightness Variation with Viewing Angle (29 percent).
- Lowest Screen Reflectance (4.5 percent).
What does all this mean?
Apple should just give up, and buy Samsung.
The story goes somewhat like this– no matter how hard Apple tries, there is always a component maker out there with, well, better components than what Apple can field in the newest iPhone. Intel’s mobile radio chipset is inferior to Qualcomm. Apple’s displays are inferior to Samsung’s. Apple’s camera is inferior other cameras. Apple is doomed because the company cannot bring the latest and greatest components to market and relies on clever marketing to reap all those profits.
So the story goes.
Yes, it’s farfetched to think Apple would buy Samsung but think of what Apple could gain. Instead of having to scrap around for the scraps of components, Apple could get the best and be like Samsung– save the best components for its own products, and sell last year’s technology to all the Android manufacturers still in business.
Would such a buyout or merger ever take place? Don’t hold your breath. Despite authorities toting Samsung executives to jail every now and then, there is a lot of pride wrapped up in Samsung’s native Korea, and the company has plenty of its own competitors. But think, for a laughable moment, what Apple could gain.
- Apple televisions
- Apple refrigerators
- Apple stoves
- Apple microwaves
- Apple dishwashers
- Apple dryers
- Apple washers
- Apple vacuum cleaners
- Apple printers
- Apple Chromebooks
- Apple speakers
- Apple displays
Hey, crazier things have happened. Just look at the last general election in the U.S.