It’s just as bad with other Apple toys. Watch– which sells many times more than Amazon sells Echos– is a complete dud, despite selling for two to three times as much, while the latter is a success. Everyone knows the iPhone’s success story, so let me take a look at two of Apple’s loser products. Mac and iPad.
Buy The Numbers
First, the Mac. For all the noise generated by nattering nabobs of negativism, the Mac continues to sell quite well. How well? Record sales. Again. 80-percent Mac notebooks, 20-percent Mac desktops. Clearly, we live in a mobile world, and Apple provides the most models for those who buy the most. Mac notebook customers.
Oh, and Apple says they have 100-million Mac customers in the user base, which must mean there are well more than 100-million Macs still in the wild. My husband and I have four. Many Mac users I know have at least two. Apple’s math also supports a couple of other considerations. The Mac, by itself, is just about a Fortune 100 company. And, the Mac, by itself, sucks up about half the entire PC industry’s profits. That means Apple gets more profit from the Mac than Dell, HP, Lenovo and everyone else who produces a PC. Combined.
How is that a company on the edge of destruction?
Second, the iPad. Apple has a problem here. The iPad customer base might be double to triple that of the Mac. Of course, iPads sell for less. iPads have been going down in sales, too, mostly thanks to larger screen smartphones and lighter notebooks. But also because Apple hasn’t done much to make a compelling reason for the few hundred million iPad users to upgrade to a newer model.
Maybe the $329 price tag for iPad 2017 will help.
Wait. There’s more.
Last year Apple sold 43-million iPads. That’s about double the number of Macs, so there’s a Fortune 200 company in the iPad, a business doing so well that Apple isn’t likely to let it go down without a fight. Besides, that 43-million iPads? It’s more than all the Dell computers sold last year. It’s also about the same number as all the Windows 10 PC notebooks sold to businesses.
Despite touchscreen Windows 10 notebook tablet hybrids and ultra low cost Chromebooks, the iPad generated more than 70-percent of all mobile web traffic. That means iPads get used. Other tablets do not.
All may not be so rosy in Cupertino, CA, but it’s not exactly a company in dire straights with a product line so moribund that nobody buys anything. The Mac sells at record levels while the so-called anemic iPad sells twice as many.
That’s the iPad and the Mac by the numbers.