Remember the childhood game leapfrog? Chances are that most of us played the game, or saw other children play the game. Guess what? It’s not a child’s game. Leapfrog is a business tactic. Companies introduce new products that leapfrog over a competitor.
Versions of the game have been played– either by children or adults in business and politics– since time immemorial. The latest is Apple and Samsung. Apple introduces a new iPhone in late summer or early fall, and like clockwork, Samsung introduces their latest Galaxy S.x six months later. That gives Samsung time to one up, or, leapfrog, Apple.
The Dark Side
Monday is my news catch up day, so I rummaged through the latest headlines to see what was going on in the world of technology that I might have missed. I came across a couple of articles about Apple’s iPhone 7 and Samsung’s new Galaxy S8 and how they compared. The first article listed 11 reasons why the Galaxy S8 is better than iPhone 7 for business. The second article listed only eight reasons why iPhone 7 was better than Galaxy S8 for business.
Here you go.
This tit for tat comparison could all be summed up with a simple ‘different strokes for different folks’ but there’s more to it than that. What we’re seeing these days is nothing short of a 21st century version of Yellow Journalism aimed at the tech industry. Sure, everyone has an opinion or a perspective on how this product compares to that product and that’s all well and good, but all too often we see technology media pushing an agenda.
Just as news organizations are liberal or conservative, technology publications can, and often do, have their own agenda. It’s in their interest as an online publication to gin up the controversies, often where none exist. On some sites I’ll read all the details on the latest HTC or LG or some Chinese smartphone that is touted as the cat’s meow for the enterprise. Yet, after iPhone’s gargantuan enterprise share, coupled with Samsung’s enterprise share, there isn’t much share left over for other smartphone manufacturers other than specification comparisons.
Specification comparisons? That’s about the most analysis you’ll get from online technology rags these days. Why? Specifications are easy. Analysis is difficult and takes more time. It’s easy to tout bullet points but more difficult and time consuming to examine and analyze usability, compare ecosystem, or toss in customer support options. Where’s the fun in that? With click bait being the norm online these days is it any wonder that believability has trouble making it into a headline?
The same online publication had a flimsy video with a list of items to consider before choosing an iPhone 7 or a Samsung Galaxy S8. Nobody was talking. All you saw were some titles comparing this or that.
Android 7.0 Nougat updates aren’t as reliable as Apple’s updates.
That was compared to…
But Samsung offers micro SD expansion.
See? The link bait is so flimsy that there’s nothing to compare. Each item is a headless, disparate piece of information that cannot easily be weighed against another.
The iPhone 7 Plus has a top secondary camera.
The Galaxy S8 Plus has a better display and photos look more vibrant.
Those are not comparable, competing bullet points. Each is eye candy for adherents but don’t say much about how the devices compare– point by point– to each other. That takes time and consideration and today’s technology rags have a problem with that.
Apple’s A10 processor combined with iOS make the iPhone 7 Plus faster
The Galaxy S8 Plus is faster to charge instead
No, there cannot be an instead. They are not comparable features at all.
Another one says the iPhone 7 Plus comes with Apple’s 3D Touch but never explains the benefits when compared to the Galaxy S8, while the tat in the tit-for-tat says the Galaxy S8 Plus offers Bluetooth 5.0. So what? What’s the benefit? How is it better? What does a user gain with Bluetooth 5.0 (faster, greater range, more data transmitted; of course, you need comparable devices with Bluetooth 5 to make it work).
Depending upon your specific requirements and how you prioritize each one, an iPhone 7 may be better or worse for you than a Samsung Galaxy S8. Unfortunately, you may never know as technology websites these days do a wonderful job of comparing hardware bullet points, don’t understand the connection between features and benefits, and have resorted to a slideshow of disparate functions devoid of relevance.
Is it any wonder people hate politicians? Telling it like it is can be difficult.