How many ways can you tweak, enhance, polish, or improve your digital photos? For iPhone and iPad users, solutions number by the thousands, most are usually a dollar or two, but there’s nothing like adjusting a photo on a big screen.
Mac users can opt for a lifetime of monthly payments to Adobe for Photoshop, or step up to Pixelmator with more bells and whistles than Alexander Graham Bell for a lot less money, or try something different. After all, the Mac is from Apple, and Apple’s slogan was ‘Think Different,’ right? So, think different with a free photo enhancement app for the Mac.
Why Is This Free?
Improving digital photos is easy with the right app, and there are plenty from which to choose– starting with the venerable Photos, a modern version of iPhoto. Yes, Photos has enhancement tools, though they’re nothing to write home about, and you can do better for the same money.
Try Fotor. Honestly, until recently, I had no idea why this Mac photo enhancement app is free. What’s the crazy business model this remarkable app is based upon? Upgrades to a pro-level version. Thanks to Apple’s built-in graphics tools Fotor can bring you a gazillion features– filters, effects, color controls– for next to nothing.
No. Wait. That’s not right. Fotor is the same as nothing. It’s free.
All you need to do is drop in a mediocre photo, click here, click there, adjust a slider bar or two, and Voila! Photo enhancement does easy and free. Tools are typical Mac and easily learned.
Photos can be improved using built-in settings, or add effects and filters, even borders, to give a photo an almost magical touch. Start with Classic, graduate to Lomo, move to Vintage, adopt Cool, go retro with B&W, get Funky or Splash Color.
Crop, adjust color, even tilt-shift until the cows come home. Make basic edits, or go into HDR. Create collages and drop text onto an image. Improve skin tone and whiten teeth. And do it all on standard Mac image files– RAW, PNG, JPG, BMP, GIF, TIFF.
I’ve used Fotor for a few years but now I understand the pricing model. There’s no price. Many Mac photo enhancement apps with a price tag ranging from $4.99 to $19.99 do not have the same features or capability. Fotor is free, but if you want more tools and more options, there’s an in-app subscription fee option, though it’s not clear what the options are or how much it costs.
I hesitate to call it bait and switch because the free version works as expected, and if you want more, you pay more.