The personal computer industry has gone through a few dramatic waves of change since the Mac first said ‘Hello’ back in the spring of 1984. A year later desktop publishing was born, only to be upended in the sea of change wrought by the public internet barely a decade later.
Remember PageMaker on the Mac. The app brought about desktop publishing That was then and this is now and despite the move toward digital publishing via the internet, desktop publishing on the Mac is better than ever, and more of a bargain than ever, thanks to apps like Swift Publisher.
Point, Click, Publish
Despite the massive move of the masses to mobile devices like iPhone and iPad, a little screen real estate is about the only requirement for professional desktop publishing; the kind that is template based, complete with layout and design tools that put PageMaker to shame, and now for less than $20. To a certain extent, Swift Publisher is traditional Mac desktop publishing, but with all the upgrades that macOS Sierra brings to the table in 2017. Layouts are easily setup using one of the dozens of pre-designed templates.
The templates are a good way to get started, but each one can be customized to match your project, then saved and used again with whatever edits you require. Swift Publisher’s user interface borrows from the past but drops in modern tools. Basic toolbar tools grace the top. The right sidebar provides access to individual component details and controls, while the left sidebar gives you quick access to drop in clipart.
That means a template can get into a newsletter, promo flyer, social announcement, or almost any document you need to be printed, including catalogs, letterheads, booklets, posters, menus, cards, even Facebook and Twitter account covers.
Need ads? Swift Publisher delivers in minutes. Text is easily added as a component to any page, and the text fields are dynamic which makes it easy to change fonts and sizes to match graphic elements, including wrap around graphic objects.
Swift Publisher integrates with the Mac’s Photos app, features plenty of useful drawing tools for tweaks and customizations, and even comes with a few thousand built-in clipart images which can be used anywhere.
Text tools make it easy to flow text through multiple columns on a page or many pages. Shapes and layers can be transformed into design components. Booklet printing is built-in, of course, and since Swift Publisher is layer-based you can stack elements into a layout design and try all you need to get what you want.
Art Text is built-in to give you customized text options. New to desktop publishing? Now worries. The developer has a dozen instruction videos for Getting Started, Image and Design Tools, Working with Text, and much more. All available with a click.
One might think that desktop publishing on the Mac is a relic from the past, yet every publication can be exported as a digital file for easy distribution (PNG, TIFF, JPG, EPS, even PDF files) online.
Normally, when I review an app I like and use myself, I won’t drop in the price tag unless it’s an absolute bargain. This one is an absolute bargain. The two major desktop publishing applications in the 21st century are QuarkExpress (for $849) and Adobe InDesign ($50 a month for life) so Swift Publisher is worth a look because the capabilities far exceed the $20 price tag.
Caveats? None. But try Swift Publisher first to make sure it matches your needs. There’s a version from the app developer and one on the Mac App Store.