We live in the age of information overload and that tends to blur the lines between what is valuable and what is not, what is insightful analysis and what is rhetoric for the sake of compiling more words because that’s the job. Here’s a case in point and it has to do with Apple Watch.
Mashed Up Words
Pete Pachal says Apple’s obsession with fitness and fashion is hurting the Apple Watch. That’s not news. It’s not fake news. It’s an opinion. Misguided, yes, but an opinion. Oh, and it’s also rubbish; an opinion that exists because words make money and whether or not the words carry value is not important.
I especially like the notifications, which necessitate only a glance at the wrist instead of the heavier lift — literally and figuratively — of digging my iPhone out of my pocket.
Fair enough. That makes Watch an accessory to iPhone. But no opinion about Apple Watch is complete until the silly arguments are let loose to run wild.
Other aspects of the Apple Watch frustrate me, though. For starters, there’s no ambient mode, meaning you can’t just flip a setting that’ll keep the watch face on all the time.
How, exactly, is this a problem? An old fashioned watch needed to be pulled out of a pocket to view the time. Then along came wrist watches, each of which required a tilt of the wrist to see the time. Always on, yes. But still that need to move the wrist to view the time. Apple Watch requires the same thing.
To see the time, you need to tap the screen, push one of the buttons, or move your wrist in a significant way.
Where should I begin? No, you don’t need to tap the screen or push a button. Just move the wrist exactly the way you would any watch since they were invented. That causes the Watch screen to come on to divulge the time.
You see where this is going, right?
Why does the iPhone’s screen turn off when we’re not using it? Why can’t we leave the car’s engine running all the time so it will be ready?
The lack of ambient mode actually makes the Apple Watch worse at telling the time than a regular watch
No. That’s wrong. Call it what it is. Misguided analysis for the sake of contrarian words of interest. But it’s wrong. If your analog watch is on your wrist and your hand is in your pocket you still need to remove said hand from aforementioned pocket, then tilt the wrist to view the time.
It’s the same damned thing.
I’m also annoyed that audio playback controls — what I would consider a fundamental feature of the watch — are buried.
Uh huh. One man’s buried feature is another man’s grave is another man’s instant feature. What I wish so-called technologists would do is use the products they describe, then perhaps they would describe their use differently.
Here we go…
If you’re listening to, say, a podcast, in order to pause playback you first need to move your wrist, press the home button, swipe to the Now Playing “glance” (the term Apple uses for app screens), tap to activate the glance, then tap again to actually press pause. That’s five steps for something that should be two at the most.
Now, if you didn’t know any better you would think Apple’s Watch engineers were stupid and don’t understand how humans work, and you might think of Pachal’s analysis as insightful because he figured out something Apple could not.
Here’s the deal as I see it and as I use it. Five steps? Hardly. You see, Watch has these built-in Complications; that means you can assign a function to an icon on the Watch screen. It also means you can have multiple Watch faces, each with different complications, each just a single swipe away. One swipe. One tap.
On my Watch face I put Music as one of the Complications. To bring up the Music controls to the Watch face, all I have to do is, 1) tilt my wrist so Watch screen comes on, and, 2) press the Music complication icon. That brings up the Music controls which enable access to whatever is playing at the moment. One touch. Top that just by using your iPhone.
Wait. There’s more.
The Apple Watch is a well-designed piece of hardware, and — taking into account Apple’s signature marrying of software and hardware — I’d go as far to say as it’s the best smartwatch money can buy.
After all, it’s the top selling smartwatch by far, and you don’t want to piss off 30-million owners with thoughtless drivel. But, oh well, practice makes perfect. Somehow Pachal thinks Watch is just health and fitness and fashion. Oh, plus notifications, alerts, alarms, oh my. You know; like iPhone, only smaller. Oh, and different. There’s that.
I could go on, but Paschal’s perspective on Watch is well crafted drivel, a useless perspective that exists only to be contrarian, an opinion that doesn’t offer insight as to the value (or, lack of) Apple Watch can bring, and distorts the article’s own value with too many inaccuracies.
It’s not fake technology news about Apple Watch, but far too many people don’t understand that opinion, perspective, and editorializing is not news. Just because you don’t like a source and don’t agree with an opinion does not make it fake news.
Fake news is a type of yellow journalism that consists of deliberate misinformation or hoaxes spread via the traditional print, broadcasting news media, or via Internet-based social media. Fake news is written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated, or patently false headlines that grab attention
CNN reporting on a Washington Post story about Trump’s Russian connection is news. They’re reporting something. Whether or not the Post’s story is factual or not is a separate issue. Likewise, a headline which reads “Apple’s obsession with fitness and fashion is hurting the Apple Watch” is not news. It’s an opinion, and not even a well formed perspective at that.