Is it any wonder that people are disgusted with so-called lame stream media and politicians these days? Where is truth? How would we know what truth is if we found it looking us in the face? And, no, truth is not in the eye of the beholder.
One of the memes we’ve seen on the interwebs the past few years is how Apple has lost its mojo since co-founder Steve Jobs died in 2011, and how Microsoft is stealing Apple’s cool factor. How would we know for sure on either count?
Die, Meme, Die!
Time Magazine, a long time member of lame stream media, and not exactly a paragon of accuracy or technology prowess, plowed headlong into the interwebs meme that somehow Apple is failing and flailing and, oh, by the way, Microsoft now has the Mac maker’s cool factor, which automatically means the iPhone maker’s mojo must be gone, too.
Lisa Eadicicco in Time:
Microsoft has aimed its Surface lineup at premium shoppers. Even the Surface Laptop, which the company has been marketing to students, starts at $999.
Like the seven-year-old design in Apple’s MacBook Air, which has more power, higher specs, same price.
By assuming control of the ergonomics of devices that run Windows, Microsoft can more freely experiment with new input mechanisms. The strongest evidence for this arrived as Microsoft debuted its 28-inch, all-in-one Surface Studio late last year.
Essentially underpowered notebook hardware with a giant touchscreen. Microsoft won’t say how many of the $3,000 device have been sold. That’s not a good sign.
Profound differences between these tech companies remain. For one, Apple maintains complete control over its hardware and software, while Microsoft’s ecosystem of partners will always be an important part of how Windows computers are developed and sold.
Profound indeed. Microsoft seems content to resurrect the dying Windows PC brand– Surface sales have been going down since last year while Apple’s Mac maintains more profitshare of the PC industry than all competitors combined– than competing in the post-PC era which is all about handheld mobile devices.
J.P. Gownder, VP and analyst at Forrester (my Bible for what isn’t happening in technology now or in the future):
There’s just a general sense that if you’re looking for who’s the leader right now, who is going to wow you with something new and interesting, it’s going to be the Surface group
Which, again, has experienced diminished sales while the Mac continues to sell at record levels. Go figure.
Save for its dalliance with a touchable OLED strip, Apple hasn’t significantly altered its MacBook laptop family since the 12-inch model debuted in 2015.
See above. Oh, and the MacBook, MacBook Pro, Mac Pro, and iMac have all received updates in recent months.
Apple CEO Tim Cook may quibble over the distinction between innovation as change and innovation as “making things better.” But there’s another kind of distinction that matters at last as much — between enthusing your base and growing it — that makes Redmond’s latest maneuvers feel more aspirational and intrepid.
Uh huh. So says all the articles and press releases. I suspect Tim Cook laughs all the way to the bank and his stock broker.
So, the man behind the green curtain wants us to believe that Microsoft has mojo and Apple’s cool factor because it launched a line tablet-notebook hybrids, an underpowered Godzilla-like touchscreen desktop, and expensive PCs which are priced the same or higher than a comparable Mac– and has a few AR and VR toys to show off to buyers who don’t really buy them– while the Windows maker completely missed the post-PC era revolution of mobile devices.
Memes are memes and you can buy them a dime a dozen at Time and other places where members of the technorati elite politburo congregate to soothe their misguided perspectives and overpaid egos, but facts and numbers prevail.
Apple has more impact on the technology market than its product’s marketshare would indicate, but profitshare tells. What do all the cool factor Windows and Chrome-powered notebooks look like these days? Macs.
The market has spoken.