Do a quick search on YouTube and you’ll find a few of the original TV commercials for the Mac from back in the mid-1980s. Apple’s Steve Jobs billed the Mac as ‘the computer for the rest of us.’
The advertising copy used in those commercials could be used on today’s new generation iPad Pro and not be stale. What Jobs and Apple brought to the world in the Mac has been reborn as handheld mobile devices in iPhone and iPad Pro.
The Keyboard Legacy
Can an iPad Pro replace your Mac? It depends. Do you drive a car? Or, do you drive a truck? Time marches forward. Macs are trucks. Mobile devices iconified by iPhone and iPad are cars. That means the new iPad Pro is the Mac of the future, and by that I mean it’s ‘the computer for the rest of us.’
Check out the advertising copy for a Mac back in 1984.
It’s more sophisticated. Yet less complicated. It’s more powerful, yet less cumbersome.
Sound familiar? Sounds as if the copy could be used on an iPad Pro commercial.
It can hold vast amounts of yesterday, or tell you what’s in store for tomorrow. It can draw a picture, or it can draw conclusions.
An iPad is much better at drawing than a Mac, yet Microsoft Office runs on both. The iPad Pro, either model– 12.9-inch or new 10.5-inch– with a keyboard is an awesome device.
It’s a personal computer from Apple, and it’s as easy to use as this…
And the TV commercial displays a finger touching a mouse. Replace the mouse with a finger touching the iPad Pro’s screen, and you’ve got the future Mac, today.
Take a look for yourself.
There are times in the technology world where change happens quickly, and times when change takes many years. The Mac arrived in early 1984, but a comparable Microsoft Windows product didn’t hit the great unwashed masses of PC users until Windows ’95 in 1995, more than a decade later. The iPod, a huge success for Apple, started slowly, too, in 2001 and didn’t reach its peak until early 2009.
On the other hand, the iPad, launched in 2010, reached its sales peak just four years later, and despite a downward trend, still outsells the Mac by almost two-to-one. iOS 11, due in a few months, with drag and drop and other Mac-like features, will make the Mac itself become more like a truck for what most computer users need.
Mobile devices far outsell desktop or notebook PCs.
The Mac, launched in 1984 has had a good run and will continue to be the premium personal computer for many millions of Apple customers for years to come. Yet, much of what the Mac does today is much like what a truck can do that a car cannot. Today’s cars are iPads and iPhones, leaders of the post-PC era.
A Mac can do many things an iPad Pro or iPhone cannot. Many Macs are more powerful and can do what no mobile device can do even now. But mobility and convenience rule the day. The new Mac– the computer for the rest of us— is an iPad Pro.