Instead, Apple has recorded increases in sales for both; with industry high profitshare and gross margins. Within a couple of months Apple upgraded most of the Mac line, and pointed toward a future of powerful Macs for the pros. What’s missing?
Pro & Entry Level
To be fair, it’s easy to overlook parts of the Mac line. Mac notebooks make up 80-percent of all Macs sold. iMac remains the premier desktop computer and not only did Apple upgrade all iMacs but gave us a bookmark for the future in iMac Pro, and a modular Mac Pro to replace the current failure.
Still, I see two holes that are left unfilled by recent announcements.
MacBook Pro Pro – this one is obvious but perhaps members of the Mac’s professional community are not what they used to be. The 15-inch MacBook Pro has a quad-core i7 CPU, a couple of advanced Radeon CPUs, and up to 2TB of SSD storage. Good, right? Except RAM remains stuck at 16GB, a feature also available for the entry-level MacBook.
What’s with that, Apple? Where’s the Pro in MacBook Pro? There should be a version with an option for 32GB and 64GB, respectively. Sure, not many are going to venture there, but it’s the nod to an option that counts. After all, the 16GB MacBook Pro tricks out at more than $4,000 already.
Mac mini Pro – this is where I have an ax to grind. The Mac mini is the little entry-level Mac that could. For $499 you don’t get a keyboard or display, but those are everywhere and a dime a dozen. What you also don’t get is a Mac mini with any real power. That price tag gets you older than old technology. A generation or two ago Intel Core i5, a 500GB hard disk drive (the hard kind that spins; that’s so 1999), and a measly 4GB of RAM. Want anything more? That’ll be another $200. Want a Mac mini that’s just ancient but with a bit more power, RAM, storage, and better graphics? That’s an additional $300.
Yes, you can get some last generation Intel Inside, but even fully tricked out with Core i7, 16GB RAM, 1TB of SSD storage, a trumped up (no pun intended) $499 Mac mini falls one dollar short of $2,000. For a Mac mini. Without a keyboard or mouse or display. That 21.5-inch iMac with Core i7 Inside, 16GB of RAM, and 1TB Fusion Drive, and a Retina 4k display starts to look positively bargain priced at $1,599. And it comes with a mouse and a keyboard and a display.
That’s messed up, man.
It should be obvious from the lack of updates and the crazy-assed price that Apple doesn’t want to sell too many Mac mini models, and if it does, extracts a pound of flesh with the exorbitant price tag.
What’s missing in the Mac’s line is obvious. A truly professional Mac notebook, and a truly worthy entry-level Mac.