As an example, Apple co-founder Steve Jobs was the company’s voice, and he managed to keep his political views to himself. Current CEO Tim Cook is Apple’s new voice; one that can be heard at times. Whatever the perspective, political discourse has taken a wrong turn and needs to get back on track. I like Apple and the Mac. So does Rush Limbaugh. But I don’t see Cook’s politics or a liberal attitude in my Apple products. But someone does.
Music Is Politics
It used to be that there were three things that you avoided talking about in social situations: money, religion, and politics.
That’s what people said. I understand the sentiment but I do not remember such a time. Turn on cable TV, browse the web, pick up a newspaper or magazine, listen to talk radio, and what do you get?
Money, religion, politics. Not always in that order and definitely not in balance.
But now politics is everywhere, you can’t get away from it… even in Apple Music.
OK, I’ll buy that politics is outsized these days; partly because cable TV networks have 24 hours a day to fill and its much less expensive to buy talking heads. The country is divided possibly more by what it hears than what it believes.
I recently signed up for the free Apple Music trial offer, and at first I was having fun with the service. I was even seriously considering becoming a subscriber.
That’s happened a few million times in the past year.
Then yesterday I was looking at “For You” and noticed that there was a playlist of “Essential Feminism Songs”. What? How did that get in there? Apparently, it was part of “Tuesday’s Playlists.”
Suddenly, feminism became political, and Apple must be the deviant to blame. It couldn’t be a nameless algorithm. It’s another example of Apple executives or engineers or California pushing their worldview onto the world, amirite?
I’ve written about Apple pushing its politics on its customers before on the Eye On Apple blog, and here is yet another egregious example of it. There is absolutely no need for Apple to do this, but the company just can’t help themselves. They simply must shove their politics in customer’s faces whenever possible.
There are times when I’m grazing through cable TV and come across a television show that does not suit my tastes or match my worldview, but instead of cursing the cable TV company, or writing a nastygram to the show’s producers, or writing about the nefarious deed on my blog, I do what every red, white, and true blue American know it all should do.
I change the channel. Move along. Nothing to see here.
I’ve terminated my free trial of Apple Music. I have zero interest in seeing any kind of political messages when I want to listen to music, and I’m certainly not going to pay a monthly subscription for that kind of service. If I wanted politics, I’d go to a political news site or something.
Therein lies one of the major problems regarding 21st century politics.
Here’s a recent example. National Public Radio (NPR) took 20 minutes this week– Tuesday was Independence Day– and tweeted out the Declaration of Independence. Line by line.
The twittersphere went positively crazy with thousands of responses against NPR and against the words from the Declaration of Independence.
NPR’s “Morning Edition” has had a nearly three-decade-long tradition of broadcasting a reading of the Declaration of Independence on July 4 each year. It is “a document from a deeply divided time,” broadcaster Mary Louise Kelly noted in the reading. “It was a time when Americans turned against each other.”
Not much has changed in 241 years.
Politics, religion, and money are everywhere, and, like power, have always been around. That’s not the problem. How we deal with them and each other. That’s the problem. Should Apple be cursed because one of its earlier logos was a rainbow design? Should religionists curse Apple because there is a bite in the logo and that defames Christian religion (it wasn’t an Apple that Eve bit and gave to Adam)?
Not much has changed with American humanity in 241 years because not much has changed with humanity.
Regardless of the political stances that Apple, Inc. takes I plan to buy a new iPhone this year and I will enjoy the crap out of it, and just not buy or use those apps that might offend me and my worldview.