For example, iPhone 7 was introduced September 7, so if iPhone 8 is introduced on the same date this year, that’s a mere 65 days away. Why is that important? All the good leaks are coming out now because Apple needs to help set the stage for reality, rather than get clobbered by wrong expectations.
The time period from WWDC to the iPhone’s launch date is critical for Apple. For most of the year we’ve been treated to leaks and rumors and videos and images of iPhone 8, but the last 60 days the accurate leaks begin to take away from the crazy leaks.
We’ve read iPhone 8 articles from financial gurus, technology media pundits, bloggers, and opinionators (I made that up; those who shape opinions), read about rumored features that came from Apple’s supply chain, but, of course, nothing from Apple itself.
Have you noticed that within the last two months prior to an iPhone’s introduction we seem to read more accurate rumors; by that I mean rumors that seem more plausible, including leaked photos and videos with the features most expected, then, right before the big iPhone announcement, there is a flurry of rumors that make sense and don’t sound so crazy. That happens every year. Apple still surprises, but not so much these days.
Apple is Apple’s biggest leaker. That’s not just supposition. An Apple briefing called ‘Stopping Leakers– Keeping Confidential at Apple‘ was leaked recently. What we found out is Apple’s attention to leaks from the supply chain and factories have dropped in numbers to a point so low that it’s lower than leaks from Apple itself.
Whoa. Wait. What?
Yes, Apple has its own leaks and I’m of the opinion that Apple leaks information ahead of presenting new products to make sure the rumor mill tilts in the company’s direction so customers will not be overly disappointed because some of the crazy-assed features didn’t make it into the latest and greatest.
Here’s an example.
Giant, edge-to-edge displays are the big thing in smartphones for 2017. Samsung has it. Others, too. What of Apple? Already the rumors are flying that Apple’s new iPhone 8 edge-to-edge display– the one with the ugly camera place which interrupts the screen at the top; you know the one— has the best screen-to-body ratio.
Touch ID was rumored to be moved to the back of iPhone 8 because it’s just too difficult to make it work well through the screen instead of below the screen. The latest rumor says iPhone 8 won’t have Touch ID at all. Security will be through facial recognition. Plausible, yes. But let’s see how face recognition works in the dark.
Certain rumors begin to gel as we get close to the September introduction. Dual cameras, edge-to-edge display, wireless charging (not actually wireless; just no cable attached to the device, more like Watch charger), faster Apple designed A11 CPU, and so on. Now, with just over two months to go, the gelling process tightens up, and that could mean no Touch ID, and that must mean Apple is the leaker. A few weeks before the iPhone is released certain technology writers get preview units– mostly because they tend not to write negatively about Apple– and the rumors become nearly solid, not gelatinous.
Apple turns those rumors more solid as the iPhone’s introduction draws near.
While I think I’m accurate about this, I’m also saddened by the latest– Touch ID will be replaced by facial recognition. At this point, it’s likely Apple couldn’t get it all to work in the edge-to-edge display.
Wouldn’t an embedded Home button and Touch ID with facial recognition make for an awesome reality?