News comes and goes, and whenever there isn’t another scandal emanating from the White House, technology writers have to use their imaginations to drum up a little online controversy to capture a few unsuspecting eyeballs.
The middle of last week had me in a tech conference so I missed out on where and why iPhone customers are running away from Apple and heading for a former rival. As you would expect, a lonely tech writer ginned up another preposterous storyline about the iPhone’s future, not the present.
When Apple’s iPhone was announced more than a decade ago, Google’s Android OS team canned what they’d developed so far, and decided to copy everything they could from Apple’s iPhone interface. That’s a fact. What happened? Nokia, Motorola, Microsoft and others either bit the dust or were scattered like dust (choose your own analogy). Well, Nokia was bought by Microsoft and then shuttered. The Nokia brand was bought by a Chinese company and that is where iPhone customers are running to. Or, maybe from.
Ewan Spence’s headline:
Apple’s iPhone 8 faces serious challenge from leaked Nokia 8 smartphone
Well, a serious challenge. Again. Why isn’t this called an iPhone killer? What about yet another cheap Chinese knockoff running Android OS will get iPhone users running away?
The eyes of many may be on Apple’s iPhone 8 and Samsung’s Note 8, both due to be released later this year, but the geekerati are watching out for the Nokia 8.
No they’re not. I know some of the finest geekerati out there and not one of them expects anyone to care about another Android smartphone, even if it has the name Nokia. iPhone users are not flocking to Samsung’s latest and greatest in any numbers than can be counted by anyone, so why switch to Nokia?
Geekerati is just another name for the technorati elite politburo who pontificate on all things Apple because that’s what nattering nabobs of negativism do. Compare everything to anything Apple does. So, let’s see what this Nokia 8 looks like.
But the hardcore fans of the Finnish brand-name may hold off for the presumptively titled Nokia 8. This will be the high-end version of the new Finnish-designed handset, and it’s expected to be in stores for Christmas.
Christmas? Excuse my skepticism, but notice that he didn’t say Christmas 2017. So, what is this Nokia flagship going to do that will challenge iPhone and Galaxy customers?
It will have a Zeiss lens (which was on Nokia cameras when they went belly up). Dual lenses even. That’s in vogue these days. It will also have 4GB of RAM and 64GB of storage and some kind of Qualcomm Snapdragon CPU that will still run slower than an iPhone 6.
Nobody knows but Nokia (or, executives at the parent company that bought the name so they could move all those Android smartphone parts that have been warehoused in China). Somehow I don’t see this as a serious challenge for either iPhone or Galaxy owners, but fortunately, everything written by Ewan Spence this year about what goes on next year will be completely forgotten by this time next year.