Regardless your political persuasion– and it is a persuasion always ongoing and in progress– the national election in late 2016 was one for the ages. The underdog won, and depending upon your perspective, barely or by plenty. Numbers work that way.
What decided the election in the winner’s favor? Votes, yes, but specific votes in specific geographic locations, and by a specific group of voters. If you were anti-Trump and pro-Hillary, you could easily blame Windows and iPhone users. If you were pro-Hillary, you could blame Mac users because there are not enough such users in the good old U.S. of A.
Maps Don’t Lie
Surveys are like vitamins. There’s something in there for everyone and SurveyMonkey’s latest numbers pretty much explained the 2016 election, albeit in rather simplistic methodology. The election’s result was close in three states and a few hundred thousand votes could have tipped the election from Trump to Hillary. Those three states in question are Pennsylvania, Michigan, and Wisconsin. Trump won all three but by the narrowest of margins, and mostly thanks to Windows, Android, and, yes, iPhone users.
Maps don’t lie.
Mac users, according to SurveyMonkey’s results, overwhelmingly voted for Hillary. That didn’t help much because the Mac barely enjoys double-digit marketshare, so Hillary could blame the election loss on Apple for not going for Mac marketshare vs. profitshare.
On the other side of the coin, Windows users did their best to get Trump elected, and mostly succeeded, even in the three states that actually decided the election; Pennsylvania, Michigan, and Wisconsin.
What’s interesting here is just how mainstream the iPhone is in the U.S. While Apple’s flagship device gets clobbered by Android devices in marketshare elsewhere in the world, in the U.S. it’s just about even, but what the survey map shows is that Android users tilted more toward Hillary while iPhone users tilted slightly toward Trump.
Like it or don’t, in America, iPhone is mainstream.
Put another way, we could say that iPhone and Android users caused the election results. In the U.S., Android smartphone users number slightly more than iPhone users, and the map makes it clear that iPhone is in greater use among voters in Pennsylvania and Michigan (which went to Trump) while Android users tipped the scales to Trump in Wisconsin, and combined, those differences gave the victory to Trump and the loss to Hillary.
What is not included in such survey results are subsets of data. For example, what is the education level or party affiliation of Android smartphone users vs. iPhone users. Which group of smartphone owners are on Facebook and what news sites do they view; both of which were prime factors in determining an election victor.
Suffice it to say, Mac users are not responsible for Trump’s election victory or Hillary’s election loss. While Windows users definitely turned the electoral map red, among a variety of additional factors, one could say it was a mix of Android and iPhone users in three specific states which caused the election result.