They say that in war, truth is the first casualty. Business is war. Where is the truth? Sorry, it’s a casualty, perhaps missing in action (MIA). Even in technology, who or what can you believe these days?
For the past year we’ve read about Microsoft’s wonderful resurgence and how great Windows-based Surface PCs are when compared to Apple’s so-called lack of innovation and the dreadful state of the Mac. Is Apple in decline? Has Microsoft gained the mantle of innovator?
Facts Is Facts
We all know that headlines are designed to capture your attention, to draw your interest into an article. We also know that too many of us have a shorter attention span so we may not be as willing as we were in the past to scratch the surface of claims, to dig deeper into a premise, to check out the facts vs. alternative facts.
Headlines and articles from technology websites and members of the technorati elite politburo have been mostly unanimous. Apple lost its Mac mojo and it went to Microsoft and the Surface line of notebooks, desktops, and the last ditch effort of bolting Windows onto a tablet with Surface notebook-tablet hybrids.
Everything Surface was deemed better than anything Mac. Ipso facto and alakazam; Apple is doomed, Microsoft is reborn.
Why do people buy more expensive Macs instead of flocking to inexpensive Windows PCs? The reasons are many and varied and price is a consideration because Windows PCs that carry hardware specifications similar to the Mac carry a similar price tag, too. The Mac, with perhaps low double-digit marketshare numbers, also captures about half the entire PC industry’s profits, so there’s that.
If Microsoft’s resurgence into the PC hardware game is so full of innovation to capture the fancy of non-Mac customers, then why is the Surface line going down in sales while the Mac line goes up?
Maybe PC customers know something you haven’t read from Apple’s nattering nabobs of negativism when they cried from the hilltops that Microsoft has taken over the innovator crown from Apple and our favorite Mac maker has lost its mojo. Consumer Reports, not always a friend to Apple’s minions, surveyed the field and said something to the effect that ‘we can’t recommend Microsoft Surface because they break and are not reliable.’
See? Customers knew something that Microsoft’s many Surface apologists did not. Meanwhile, the Mac’s sales continue ever forward; perhaps because Consumer Reports puts Apple’s products at the top of their lists? Maybe.
Microsoft’s response was typical, as expected, and something to the effect of ‘our numbers show Surface products to be above average in reliability.’ Maybe so, but some folks at Microsoft think otherwise and released an internal memo which, indeed, shows Microsoft’s Surface has reliability problems. Yep, business is war, and in war truth is the first casualty, but every side has spies which have infiltrated the other.
Interestingly, customers knew this all along, and were not as easily persuaded to follow the party line and shared their secrets with others who spread the news that Surface equals an unreliable Windows PC, and perhaps that has had a growing and negative impact on Surface sales.
After all, in war there are facts, alternate facts, lies, damned lies, and statistics. Oh, and math. And the math says Apple’s Mac is doing quite well in the marketplace while Microsoft’s Surface is not.
Go figure, huh?