Last year, with iPhone 7 and 7 Plus, Rose Gold was a big hit. Jet Black, too. I bought the latter because I prefer a black front as opposed to a white front. With cases to protect our phones being all the rage, most people can only see the iPhone’s front anyway. What about this year?
Apple knows as well as anyone that style matters. Design is what the iPhone is, but style matters and gets expressed in the case color. 2016’s iPhone colors were Jet Black, Black, Silver, Gold, and Rose Gold.
What about 2017’s iPhone models? We’re not likely to know until the official announcement but some of the rumor mongers seem to have struck gold; at least, based upon designer Benjamin Geskin’s Copper Gold mockup.
Here’s my view on the new iPhone 8 edge-to-edge micro-bezel screen design. iPhone color doesn’t matter any more.
A few of my professional friends have the Jet Black iPhone and no case for protection. They’re purists. Their iPhones are all scratched up on the back, too, which makes them likely to sell for a little less than their case-protected iPhone-loving friends.
Here’s my point. Whether the new iPhone comes in Copper Gold with a black, white, silver, rose gold or chartreuse counterpart, it doesn’t matter. If most iPhone owners use cases, and I believe that to be true, then the same is likely to happen with iPhone 8 or iPhone Pro or whatever the next most expensive iPhone is named. That ultra thin, edge-to-edge, micro-bezel design, coupled with a case to protect the iPhone, means there isn’t much color to show off.
Samsung has it right. The Galaxy 8 and 8 Plus have an edge-to-edge screen design but very few color choices. iPhone color choices in 2017 are a non-starter. Move along. Nothing to see here.
Nearly every rumor monger expects Apple to introduce three new iPhones this summer. The aforementioned iPhone 8 or iPhone Plus with the edge-to-edge display, an iPhone Plus, and a regular iPhone. We don’t know if Apple will keep the naming convention of iPhone 7s and 7s Plus or move to plain vanilla iPhone, iPhone Plus, iPhone Pro, but one thing is clear. Edge-to-edge micro-bezel designs are here and more are on the way, and that negates much of the charm of buying an iPhone in Rose Gold or Copper Gold or Obama Black or whatever else suits your fancy.
For Apple customers who trade up to the premium model, color won’t matter the way it once did.