Do you shop online with your iPhone? Of course you do. How about using iPhone and Apple Pay at a store or restaurant? Yep, that too. Apple gives customers technology that can be used and a new one is about to debut and may change forever how you shop.
One of the latest somewhat related crazes to strike technology is Virtual Reality (VR) and Augmented Reality (AR). All the online noise has been generated for VR, but it looks as if the great unwashed masses of Android and iPhone users are somewhat averse to wearing big plastic blocks on their forehead. What about AR?
It’s Here Already
Augmented reality is different. Instead of immersing your face in a virtual world, AR allows you to see object overlaid on top of reality. Think of Pokemon Go or similar AR apps which let you view through the iPhone’s camera but also see objects on the screen, too.
Earlier this year Apple introduced ARKit, the framework for app developers to produce augmented reality applications. It’s obvious to see where such technology will lead.
Instead of living in a virtual world while playing a game, game characters will be displayed on an iPhone or iPad screen as if overlaid upon the image from the device’s camera.
Check this out from Hammer and Tusk.
Extend the idea toward augmented walk through demonstrations in real estate, pre-visits to hotels and resorts, classroom education, but especially in commerce, with both remote and local walk-through visits which display products and services overlaid on an iPhone’s screen but viewed through the iPhone’s camera.
It’s one thing to play an AR game in your home, but it’s something else again to shop online and view products that appear to be working where you want them in your home. Augmented reality for online shopping has enormous potential, but so does getting out of the house and shopping.
Imagine viewing products, specials, and immediate sales targeted just at you as you walk through Target or IKEA or other stores who create and distribute online AR apps.
Already we see AR applications for clothing and makeup but those apps just scratch the surface of what iPhone and iPad will be capable of a year after ARKit’s debut.
Shopping is about to change and iPhone leads the way with augmented reality based on the company’s proprietary ARKit. A year from now many hundreds of millions of iPhone and iPad customers will be able to choose from thousands of AR applications. Where Apple was once considered behind its competitors, the company has leaped ahead.
You’ll be able to view products as you would see them in your own home. Shopping, travel, educations, and games are about to change for all of us.