Answer quickly and without a visit to Google. How many iPhones did Apple sell last quarter? Apple says 41-million. How about the number of iPads or Macs? The answers: 11.41-million and 4.292-million, respectively.
Alright, now, how do those numbers compare to Amazon, Google, Motorola, Lenovo, Dell, or Samsung? Nobody knows. Only Apple reveals such numbers and the disparity between reality and guesstimates has been going on for years.
What. About. Watch?
Way back when the iPod was becoming Apple’s hit product the company began disclosing quarterly sales numbers. It took a few years, but iPod became Apple’s revenue and profit leader, but the so-called iPod effect (tens of millions of Windows PC users flocking to the iPod) helped to boost Mac sales, too. Likewise, iPhone sales grew fast and Apple began including those in quarterly sales results. Ditto for the iPad’s astronomical sales in the first few years.
What about Watch?
Cleverly, and definitely by design, Apple won’t say how many Watch units have been sold since the device debuted a couple of years ago. Why not? First, any product compared to the iPhone could be– and has been– considered a dud even if it sales are excellent. Technology naysayers– members of the technorati elite politburo; nattering nabobs of negativism all– say Watch is a failure, but even guesstimates make the device a much bigger success than Amazon’s hot selling Echo device line (and, note that Amazon won’t say how many are sold, either).
Based upon whatever guesstimates you may gather, name another watch company with greater revenue and profits than Apple’s own Watch, which the company says was up 50-percent in the last quarter.
50-percent over what? Apple won’t say. After all, Watch is little more than an accessory to iPhone and Apple does not say how many iPhone cases are sold each quarter (I’m willing to bet more than Watch sales).
Apple has other products which never have official numbers, either. Apple TV is a good example. Guesstimators say Apple TV may have less than 15-percent of the entire streaming video device segment where Amazon, Google, Roku, and a few others reign, but based upon the price differential between those and Apple TV, it’s likely Apple has the highest revenue and the most profits.
That’s how Apple rolls. By tradition, some numbers are necessary. Total revenue, total profits; plus, iPhone, iPad, and Mac sales. All the rest of where Apple derives revenue and profits remains important, just not as important as the major products. Apple’s Services business segment– which includes app store revenue, iTunes, etc.– is larger than the Mac or iPad, so having a customer base that exceeds one billion has a positive effect on the bottom line.
But Apple won’t break out the numbers for Services, either.
Who cares? Can you name another technology company that competes with Apple that also discloses its sales for products that compete with iPhone, iPad, or Mac?
The silence is deafening.
Google won’t do it. Amazon never releases such specific data. And you won’t get those kinds of numbers from Samsung, Dell, Motorola, Lenovo, HTC, or even Microsoft (the company’s Surface line continues to fall in sales). That makes Apple somewhat unique. Whatever numbers you read about regarding Apple’s competitors are guesses, and at best, educated guesses.
Only Apple’s numbers matter.
Here’s an example. Strategy Analytics says China’s Xiaomi toppled both Fitbit and Apple as the world’s largest wearable vendor. Think about that a moment. What does Xiaomi sell? Many, many inexpensive and so-called wearable devices to track steps. In other words, cheap-assed, low-end fitness bands. What does Apple sell? The world’s most popular smartwatch. Again, everything is an estimate, not true, factual, official numbers, and marketshare in a broad product category does not an industry leader make, but you get the idea.
Only Apple’s numbers matter. And Apple’s numbers are great.