An epidemic is sweeping the nation and threatens to undermine society as we know it in the 21st century. Fake news is everywhere these days and the problem causes traditional news to be drowned out; fully conflated with perspective, opinion, and rumor.
Worse, today we have many forms of fake news and the scourge has become so dreadful and pervasive that it threatens real news and obscures insightful analysis. Why? How? Humanity plays a large role because we have yet to educate ourselves to the dangers. What does this have to do with Apple?
Every year, for months leading up to the introduction of new iPhones, rumors and fake news run rampant across the interwebs and blogosphere. Then, step by step, the crazier rumors and falsehoods slowly fade away as Apple seeds elements of truth to select members of the Applesphere, and the latest and greatest of what’s new becomes crystal clear.
I have no doubts Apple works carefully to seed truth and facts about upcoming products to ward off the falsehoods, disinformation, blatant lies, and rumormongering– in favor of competent analysis, which sets the stage for realities yet beheld.
When traditional news outlets describe in horrific details the hurricanes that struck American soil this summer you witnessed good old fashioned news; information in short supply these days. When you view Fox and Friends or various talking heads on Fox, CNN, MSNBC, et al, you’re not viewing news, even when all they talk about is the day’s news events.
When you read about Apple’s inability to manufacture sufficient components to build new iPhones, the message may be presented as news, but it’s not. In some cases, it’s opinion; in other cases, analysis, but it’s seldom factual on seldom news.
Worse, much of what is written today often contradicts what we read just yesterday. A good example is the supply of iPhone 8 models. Some reports concluded iPhone 8 sales were slow because the lines were short. Another report said iPhone 8 is selling well. Some reports say iPhone X has manufacturing problems and will ship later than expected. Another report said supply will be better than expected.
Where’s the news?
News– as in factual information about an event or situation– is a rarity these days. Apple publishes the number of Macs, iPhones, and iPads sold each quarter and the amount of revenue each generated. Outside of those numbers, and overall revenue and profits (including the rapidly growing Services group), Apple seems to stick with factual information wherever it can or chooses.
Yet, Apple suffers at the hands of rumormongering, fake news, less than insightful analysis on the day’s events surrounding the Applesphere and it is becoming increasingly clear the company prefers a conservative narrative regarding news about Apple products and performance. That may include seeding some truth to various news outlets to help counter the onslaught of negative narrative so popular these days.
Fake news is a scourge upon mankind and the sooner we learn to recognize it and dismiss it, the better off humanity will be. Apple seems to have take appropriate steps to help guide the ongoing supply of accurate information, but let’s hope Apple sticks to the basic facts of an event or product introduction rather than take the route of Samsung, Amazon, Google, and Microsoft, each of which does not hesitate to craft a narrative that speaks little of fact or reality.