Advertising. Lots of advertising. And trackers. The top websites love to track visitors with behind-the-scenes background scripts that gather personal and private information about you and stick it into various and sundry databases around the world. Think of it as a digital dossier. What can help reduce all that tracking?
Free Ad Blockers
When it comes to online advertising and user tracking there are many players, but only two at the top of the pile. Google and Facebook, and the amount of user data they capture should be a crime. What can you do?
Enter the ad blockers, those little scripts, extensions, or applications that block ads and trackers and help to disguise you while you browse. One of the most popular is Adblock Plus, but it’s one of many that do the deed on the popular browsers, Safari, Opera, Firefox, and Chrome.
On to the digital version of Whac-A-Mole whereby browser users try to block ads and trackers on websites they visit while advertisers and trackers try to block ad blockers from blocking their ads.
Got that? Confusing? Let’s put it this way. You are being stalked, tracked, hunted, live life online as the prey for advertisers, and Facebook is one of the most adept at skirting around whatever ad blocker you use.
Adblock Plus had a Facebook filter to block ads. Facebook responded with an obfuscated way to deliver ads to your face anyway. Adblock Plus responded with yet another way to block Facebook ads (among many others; but Facebook and Instagram have more than 1-billion active users, so a large number of ads are involved, and that means the company captures an enormous amount of user data).
This tit-for-tat game of Whac-a-Mole will not end soon.
You have weapons at your disposal. Mac, iPhone, and iPad users have the free Adblock Plus or Adblock Browser which can make your browsing experience better by blocking advertising, Google’s Analytics tracker, cookies, and other tracking mechanisms. Free. You’ll save battery life on Mac notebooks, iPhone and iPad, save bandwidth on the latter, and have a better browsing experience and not be required to pay for the experience.
Here on Mac360 we dispensed with Google advertising back in 2015, dropped Google’s Analytics in early 2016, and the site does not even have a cookie. No trackers. That means Mac360 and other Apple Villager websites load quickly, look great on Mac browsers and compact in size to be easily viewed and read on all mobile devices. That gives you another good browsing experience for free and free of tracking.