Quick. Can you name the most popular computing platforms? The Mac? Sure. 100-million customers is a healthy, profitable number for Apple. Windows? Of course. Probably over 1-billion by now. What else?
Well, there’s Google’s Android with 2-billion users. Apple’s iOS for iPhone and iPad make up more than 1-billion users. What about Linux? No one knows for sure because Linux is fragmented into many versions and often show up in the server room, but it’s safe to say Linux is the most used OS on planet earth. Any competition?
Numbers R Us
Here’s the deal with Linux when compared to the rest of the major operating systems on the planet. Linux is the basis of Android, so add those 2-billion users to perhaps 100-million Linux users and servers and, well, there’s no competition. Linux rules.
Wait. There is some competition after all. In an attempt to gin up controversy and competition where none exists, Steve Ranger says Microsoft, Google, and Apple should watch out because Amazon’s Echo and Alexa is coming on strong as the next big operating system.
Uh huh. And the U.S. government will be overrun by a band of inexperienced political neophytes who could be the catalyst for the next world war. Hmmm.
Here’s the mantra. Alexa Everywhere!
To hear the technology writers tell the story, Amazon’s Echo and Alexa platform is so far ahead that Microsoft, Google, and Apple will never catch up. Amazon’s angle is obvious– convince as many households as possible to buy an Echo device of some sort. That gets Alexa– the interface to Echo; and a counterpart to Siri and other talking digital heads– into many gazillions of homes that run almost as many home gadgets that connect to Alexa.
That’s the future and it’s only available on Amazon’s rapidly growing new platform with Echo and Alexa.
Uh huh. And we have an NFL football team here in Atlanta that kicked the high flying New England Patriots and future Hall of Fame member Tom Brady all around the field. For two quarters plus. So, take that, Bill Belichick.
In other words, things change. Time tells the tale. Here’s what we know. Google runs Android (Linux) and it dominates the mobile arena. Apple runs iOS which makes most of the revenue and profits. Both have their own Alexa counterparts, and both are moving targets. They are not sitting still like Atlanta did in the second half of the Super Bowl early this year.
Most guesstimates say Apple Watch has sold up to 30-million units in the first couple of years. Maybe so, maybe not. But no estimate from any guesstimate says Amazon sold 30-million Echo units or has 30-million Alexa installations. Morgan Stanley says 11-million or so as of a few months ago. Amazon won’t say because the actual number, when compared to anything Android, iOS, Windows, or macOS, is so anemic as to be laughable.
How is it that analysts and critics say Apple Watch is a failure with 30-million or so sold to date, while only one third that amount is considered the next big operating system.
Can those people count? There is no competition here. Amazon is a blip on the radar in a segment where nobody was competing a few years ago but now there is a mad rush by major powers to do what Amazon does but better.
This will not end well for someone. Care to hazard a guess?