Few devices in the history of mankind have more built-in capabilities that today’s iPhones. Tomorrow’s iPhones promise to do even more. In fact, iPhones can do so much that most of us don’t use it to its full potential (as if something like that could be measured).
While most of use iPhones for the camera, email, browsing, and a variety of applications that differ wildly from person to person, the single most-used app– other than the built-in cellphone– might be Messages. Texting. Texts. Messages is a unique platform unto itself and what Apple did to Messages in the best new feature in the expensive iPhone X.
‘I’m A Chicken’
Let’s be honest and get down to basics. There are almost no new features in iPhone X. And of those, you see one, and one sees you. You’ll see the edge-to-edge display. And the Face ID system will see you and let you use the iPhone X without Touch ID (which is gone). Otherwise, same old, same old. It’s an iPhone; a thin slab of glass, aluminum, steel; with faster chips, better battery life, and an improved camera. Ho hum.
What will catch the collective customer’s hair on fire will be something only Apple could do. Combine the high technology in Face ID facial recognition which provides enhanced security, with talking, moving animated emoji icons you can send in Messages.
How cool is that? Here’s the way it works.
iPhone X has technology which can read your face in an instant. It’s real time face recognition. Face ID scans your face much the same way– albeit completely different technology– as Touch ID did to your fingerprint. Your face is captured and saved in the iPhone X CPU’s secure enclave (again, similar to Touch ID), and used to match what Face ID sees when it scans your face to unlock the iPhone.
That same facial recognition is used to create animated emoji where movements in your face are placed into various emoji icons that can talk and create facial expressions that match your expressions, but within the animated emoji which is shared via Messages.
Think this kind of emoji in Messages by your face adds the expressions.
Cleverly, Apple has taken a sophisticated technology which improves security and ease of use, but made parts of it available for the Messages platform to send your facial expressions within animated emoji.
Seriously. That is way cool.
Already Apple’s Messages platform makes anything on Android smartphones stale and tasteless, and this will only push iPhone usage into greater numbers, add more lock-in to the company’s faithful customers, and provide a visible incentives to switch to iPhone X.
I know plenty of people who will pony up a few hundred dollars more just so they can create their own text animations.