Apple’s iPhone line is something of a mess. It starts with iPhone SE at the bottom for $349, but the device’s innards are two years old already, and the design– one that many love for it’s obviously diminutive stature– is based on iPhone 5s.
In the middle of the lineup are more old iPhones. iPhone 6s and 6s Plus. iPhone 7s and 7s Plus. The new models, iPhone 8 and 8 Plus, look like the old models. Yes, everything inside is new and better, but it looks old. Like an iPhone 6 or 6 Plus looks old. It’s the iPhone X that everyone wants and we can’t even buy it yet. So, let’s talk about iPhone 9.
Why Not iPhone EX?
Just between you and me and a Georgia fence post, Apple made a mistake with the iPhone X name. It’s pronounced iPhone Ten. That’s wrong. iPhone 8 and 8 Plus I can understand, but both are little more than iPhone 7s and 7s Plus, right? iPhone X should be pronounced “X” as in “EX.” That way, Apple can keep the name around for the premium iPhones of the future.
Next year the iPhone line will be iPhone 9 and iPhone 9 Plus, each with OLED displays, Face ID, micro-bezel displays, and all the goodies we see in iPhone X today. And the name fits with iPhone X (10) but only until 2019. The naming convention gets messed up with iPhone 10, iPhone 10 Plus, and iPhone X (pronounced 10).
That’s just wrong.
What Apple should have done with the 2017 models is give them basic names. iPhone, iPhone Plus, and, for the premium model of the year, iPhone X (pronounced X as in EX). Apple’s naming mistake will come back to haunt the company for the next few years. See, there’s already a gap between iPhone 8 and iPhone 8 Plus compared to iPhone X. The iPhone 8 models are considered inferior even though both make an excellent iPhone 7s and 7s Plus.
This year, the iPhone most of us want to upgrade to is iPhone X which likely remains in short supply for many months. iPhone 8 and 8 Plus are excellent upgrades, but named incorrectly. Both models are little more than iPhone 7s and iPhone 7s Plus.
For next year, Apple should scrap the number in the naming convention, and just go to iPhone, iPhone Plus, and iPhone X.
Apple won’t do that. Why not? Numbers matter (except for Roman numerals, which are stupid in marketing; and everyone knows it except the NFL). It makes customers feel better to have an iPhone Ten. It’s the latest and greatest. In my marketing scheme of things, iPhone EX would always remain top of the line, but I’m amenable to a numerical naming convention, so iPhone 9, iPhone 9 Plus, and iPhone X at the top of the line.
Rumors and reports from Asia say all iPhone 9 models will feature new OLED displays, likely manufactured by Apple competitor Samsung, which also uses a numbering scheme on its premium Galaxy smartphone models. iPhone 9 and 9 Plus will have Face ID and a micro-bezel case.
Changing the name of next year’s iPhone– 2018– to iPhone 9 and 9 Plus sets the stage for another naming convention mess in 2019. If the numbering scheme is a requirement for marketing reasons, then it should be iPhone 9, iPhone 9 Plus, and at the top of the line, the largest iPhone, iPhone X (but pronounced iPhone 10).