What car? Well, since you know about cars, you’d probably buy a good model, right? How often would you buy a new car? Every year? No, of course not. Cars are expensive. What about a technology writer who writes about smartphones but doesn’t bother to try out new models? How credible is that writer?
Not. Very. Credible.
To write about Apple, I have to read about Apple, and much of what I read these days is mostly contrarian rubbish; articles without analysis that simply take a contrarian perspective because of what is called the Negativity Bias. Yes, it’s a thing, and it has infected technology writers, including Adrian Kingsley-Hughes who has an old iPhone 6 Plus, but won’t bother to check out what Apple put into iPhone X.
I don’t buy myself a new iPhone every year. In fact, I’m running one of the first iPhone 6 Plus handsets to come off the production line, released back in September of 2014. Yes, my daily driver iPhone is three years old.
Translation: “I don’t know much about iPhone 6s, or iPhone 7, or iPhone X.”
I have access to newer models for testing in the lab, but a combination of me needing more capacity than the base version allows, and the fact that I’m stubborn when it comes to changing things means that I’ve been happy with the iPhone 6 Plus.
Translation: “I can’t tell that anything has changed since 2014.”
So, a noted technology writer who already knows the value of an iPhone won’t bother checking out Apple’s latest and greatest.
I need more than the base 64 gigabytes of storage, and to be honest, that $1,149 price tag for the 256-gigabyte version is hard to stomach. It’s a lot of money, and crossing that psychological $1,000 barrier is hard.
Translation: “I’m not giving up one Starbucks run a month for an iPhone X.”
Poor dude. Math can be a challenge for the technologically deprived. So, I did the math. A 256GB iPhone X is $1,149. A 256GB iPhone 8 Plus, which said writer admits he will buy, is $949. That’s a $200 difference but iPhone X crosses the deadly $1,000 barrier.
The $200 difference should be amortized over three years because said writer admitted he bought his iPhone 6 Plus back in 2014. That’s about 36 months, right? $200 divided by 36 months is $5.55 cents per month more than owning a mere iPhone 8 Plus. That’s about one Starbucks run per month.
Then there’s the fact that it’s a first-generation device. If there’s one thing I want to avoid, it’s teething troubles. Also, as I’m someone who keeps a device usually for more than a year, I don’t want to be lumbered with first-generation issues.
And yet the tech writer bought an iPhone 6 Plus, a first generations product that was a big jump back in 2014, where the diminutive iPhone 5S lived, so he has a history with a first-generation device and that turned out well.
Said technology writer wandered through a list of usability issues and asked a bunch of questions which are easily answered prior to making a decision about which iPhone to buy, and I don’t want to denigrate the choice of smartphone that anyone chooses, but the reasons should be logical and reasonable, rather than simply a contrarian position for effect. After all, he– like most of us– hasn’t even touched an iPhone 8 Plus or iPhone X.
Too many of these technology writers take such positions because of a variety of reasons, including but not limited to, 1) Apple didn’t invite them to the iPhone X presentation, 2) Negativity Bias is a thing, it helps to capture eyeballs, and many technologists are afflicted.