Maybe the rumor mill has gone from analog to digital and is fully solar powered. I say that because many of the most recent rumors regarding iPhone, Watch, and Apple TV were spot on, including the guesstimates from yours truly.
The 2017 iPhone introduction is history and all we do now is sit back and wait for delivery. But this iPhone event was different. Much of what was presented was leaked within the past week, including the high end iPhone’s new name.
Buy The Numbers
If there is one thing Apple did in the 2017 iPhone launch it was to raise the bar. And prices. Everything is more expensive. But Apple also broadened the product line to the mid-range (I hesitate to say low end). The iPhone line expanded; as did Watch and Apple TV. Early Tuesday I launched The Unofficial Apple Even Scoreboard. Here’s how I scored.
iPhone Name – Almost. I called it iPhone 8 X as in 10, but Apple named the premium model iPhone X as in ten. But I nailed iPhone 8 and iPhone 8 Plus.
iOS 11 – We didn’t see much of iOS 11 during the presentation but it is clear that iOS is the future of Apple, not macOS. Each iOS device has a slightly different user interface in iOS 11 and that make take some time to get used to.
iPhone 8 – I pretty much nailed this. Everything is new including an LCD HD display (whatever that is), wireless charging, better camera, and Touch ID instead of Face ID in the premium model.
iPhone X – What’s in a name? I missed this one a bit, calling it iPhone 8 X instead of vanilla iPhone X, but pronouncing it as iPhone 10 seems odd. Face ID and the mostly bezel-less display are the key features. The display is OLED. TrueDepth powers Face ID which, as expected is a killer feature, but not the killer feature. Everyone blew it with what the face mapping can do. Map your face onto an animated emoji which you can send to others– an emoji that speaks as you speak and in your voice. Crazy cool.
Apple Watch – Consider me about half right because I expected Watch Series 3 to have cellular data but not make cellphone calls. Watch makes cellphone calls so you can leave your iPhone behind. Somehow or another it’s priced about right at $399.
Apple TV – What was expected is about what Apple delivered, including 4K HDR. It looks as if Apple may help push along the 4K video revolution. New iPhones already record video in 4K, but 4K videos are coming to iTunes, and Apple plans to upgrade your HD video purchases automatically to 4K when it becomes available. I missed the name. It’s Apple 4K with two models. The current Apple TV remains but with a modest price cut.
What wasn’t mentioned was HomePod, Macs or iMac Pro, macOS High Sierra, or iPads, but seriously, there just wasn’t sufficient time in a two hour presentation to cover all of Apple’s bases.
Alright, how did I do? Probably the same as last year. A C+, perhaps?
Regardless, Apple just describe the future of every product with Face ID. Goodbye, Touch ID. Future Macs and iPads are likely to have Face ID built-in, too. And how long after that when Apple Watch becomes fully standalone and has a camera do to FaceTime?
One other thing I learned during this year’s iPhone event is Apple’s ability to wring a little more money from customers. Every. Freaking. Year. The iPhone X is priced at $999, but it’s the $1,149 version with 256GB of storage that you’ll want. Apple TV 4K is priced higher than the predecessor and now I need a 4K television. Apple Watch has a broad range of versions, each just dollars from the other, so the path to a cellular Watch is very short.
Typical Apple. More cool stuff for more money.