If you’re an Apple customer at all like me then you enjoy using Apple’s products; Mac, iPhone, iPad, Watch, AirPod and various and sundry services like Apple Music, App Stores, and accessories from our favorite Cupertino electronics giant.
That means I read around. I want to know what others in the community think of Apple and its products and learn about their experiences. The very experienced Jason Snell made a list of three MacBook mistakes and wondered if Apple will correct its wayward course of ways.
A Bigger List
As to the former– Mac mistakes– and as to the latter– if Apple will fix itself– I have a few experienced opinions. First, Jason counted three MacBook mistakes. I can count many more if I take a modest contrarian perspective. Second, as to Apple changing course, only when customers cry out in unison and keep doing their best to embarrass the company in public will true change occur.
Mac Mistakes – this is a long and growing list and definitely not limited to Jason’s view of the MacBook. A single USB-C port in the entry-level MacBook line? Criminal. But differentiation is key to product marketing so you get more USB-C and Thunderbolt 3 ports in the MacBook Pro. The MacBook and MacBook Pro keyboards suck. We may still use them because alternatives. But that low-travel butterfly technology nonsense made typing more cumbersome for many.
Wait. There’s more. Why does an iPad Pro have a screen with greater resolution than a Mac? That’s nonsense. Maybe not criminal. But if Apple is a hardware company– and it is– then shouldn’t the hardware in a Mac be top notch? It’s not. Dell, HP, and even Microsoft sell Windows 10-based PCs with better hardware specifications.
If you think I’m complaining just for the sake of complaining, then Apple’s whole approach to the Mac can be summed up in two words.
Let me repeat that.
Granted, about 80-percent of all Mac models sold these days are notebooks, so it’s not exactly as if the Mac mini or Mac Pro compete with the iMac these days. But who’s to say they wouldn’t have more Mac mini and Mac Pro sales if Apple simply upgraded them now and again. The last Mac mini refresh actually was a downgrade. And Apple basically put an end-of-life-stamp on the Mac Pro– also not upgraded for 3-4 years (I lost count for a year or two) by pre-announcing the modular Mac Pro still sitting on Jony Ive’s drawing board.
Let’s be honest with each other. Between you and me and Apple’s executives and engineers and designers, and the 100-million or so Mac customers, I can categorically exclaim: “the entire Mac line is pretty much a mess; a nostalgic blend of old technology with older technology with promises of a brighter tomorrow.”
Come on, Apple. The company’s promo copy brags about the 4th generation Intel CPU Inside a Mac mini when Intel is pushing 8th generation CPUs out the door. Competitors have them. Why not Apple? Where’s the love?
Touch ID fingerprint sensor? Should have been there in the Mac years ago. Now it’s too late. Face ID is the future, right? Right? When will Face ID facial recognition make it to the Mac?
My breath is not being withheld.
As we move into the 21st century Apple has become a company that lives and feasts on the iPhone while leaving technology to rust in the rest of the product line, often selling most products as if they are new even when they are four years old. Macs and iPads come to mind, but even some new iPhones are three model years old.
Apple, that’s a mistake. Fix it. It’s not like you don’t have the money.