That brings me to modern technology; religion aside, technology is what some consider to be the savior of the world. I don’t think so. Why not? Technology requires standards (electricity is a good example) and technology is becoming ever more fragmented; from ease of use to accessibility.
Allow me to offer a few examples. Windows was a necessity for the PC world because it helped to reduce operating system and file management fragmentation. Apple’s Mac was an outlier which barely managed to remain in existence. Today’s smartphones are ubiquitous with Android OS the dominant platform, followed by Apple’s iOS and iPhone line. Whether one is better than the other is a non-issue because both ecosystems are different.
Android device owners can be segregated into two distinct camps. Those who just use the basics– phone, camera, games, social media apps, photo apps, personal apps. And, those who are members of the technorati elite politburo who love the ecosystem’s flexibility and capabilities, great unwashed masses of users be damned.
Apple’s iPhone and iPad owners can be segregated into two distinct camps. Those of us who evangelize the ecosystem’s benefits for humankind, and, those who simply use iPhones and iPads because they are safe and work well with each other, the Mac, Watch, AirPods, and other components from Apple.
Both camps, or ecosystems, have similarities. Their devices look and feel much the same and have similar characteristics, though Android is hampered by hundreds of manufacturers and thousands of models which fragment the environment which holds customers hostage to malware, infrequent upgrades, and lower total cost of ownership.
On the other hand, Apple’s ecosystem remains friendly and inviting, with a premium price up front– relatively speaking– but an overall lower total cost of ownership and improved usage. On average, and generally speaking, Apple’s customers buy and use more applications.
What has happened to the mobile device industry is what has happened in technology, politics, religion, and the information superhighway (often referred to these days as misinformation superhighway). Fragmentation.
Watch television news, browse the interwebs, and you’ll come to the same conclusion– truth and facts have become fragmented beyond recognition; to the point where extra effort is required merely to segregate lies and falsehoods from marketing speak and hyperbole from opinion and perspective. Cable TV news does not contain as much actual factual news as it does opinion about the news which may not be factual in the first place.
Where does Apple fit into this analysis?
We depend upon Apple to help us utilize modern technology in ways that benefit us the most. That means Apple’s products must be useful, must be easy to set up and use, easy to upgrade to new versions, easy to implement in ways that help us each day. Integration plays an important part in that effort. That’s the benefit of a complete ecosystem of hardware and software.
A year ago Google launched Android’s latest OS Nougat more than a year ago. Already a newer version is on the market, but adoption of Nougat remains less than 20-percent. Apple’s iOS 11, introduced just weeks ago, has a market and user penetration exceeding 50-percent already, and by the time iOS 12 is released next year, will hit about 90-percent. That kind of usage helps to reduce fragmentation, improve security and usability, and with little effort, keep users upgraded and safer than Android.
Fragmentation has become a fact of modern life and we see it everywhere. We’re fragmented about which institutions– government or religion or societal– to trust. Large technology companies– Google and Amazon, I’m looking at you– prey on users and customers, and work diligently to create a personal dossier on as many humans as possible, milking them like cows for information which can be used to promote a form of capitalism gone wild.
Humankind is looking for a safe haven and have difficult finding one, and often don’t know one when they see it, or even know a dangerous one when it is clearly visible (explain how the religious right finds President Trump attractive). Many people are crying out for simplicity in the face of complexity, something to trust in an untrustworthy world.
Call the Apple Steve Jobs built a religion if you wish, but clearly the company is on a mission to simplify a technologically complex and fragmented world.