Apple is a hardware company. Revenue and profits come from hardware. Even the highly profitable Services division would not exist without hardware. Apple dominates profits in every technology group where the company plays. Mac, iPhone, iPad, Watch, Beats and AirPods, retail stores, services, and more. What’s next?
There has been media talk for years that Apple would pull a Tesla and jump into the automobile industry, perhaps with a solar and lunar powered, self-driving vehicles with a built-in Starbucks. Apple executives say the company’s entire platform is ripe for artificial intelligence, and AI is exactly what you find in autonomous vehicles. But Apple is a gadget company and Tesla has proven that modern electric powered mostly autonomous vehicles are difficult to make and even more difficult to make a profit.
Apple loves profits. Ipso facto and alakazam… Apple robots. What better opportunity for Apple than to follow Sony’s ill-fated ventures into cute animatronic-like robots. Sony had Aibo, Rolly, Toio (the toy platform), but there are many other personal robots including WowWee CHiP, Meccanoid XL, the Sphere BB-8 Droids you’ll find in many Apple Stores, Honda’s bipedal ASIMO, and SoftBank Robotics Pepper.
Wait a minute.
It’s not like these robots and their robot designers and manufacturers have made much of a dent in the universe. You can’t hit Target or Walmart to see them on display and it’s likely your neighbor doesn’t have a cute autonomous robot helping out with household chores.
That’s exactly the market Apple jumps into. Markets that are frayed, tattered, anemic, unstandardized; one with many players and no leader. Apple likes to lead and does so by pulling together all the best from everywhere and improving on it, then setting the world on fire and reaping all the segment’s profits.
If Apple won’t design and build an Apple Car but is hard at work on autonomous systems that use artificial intelligence then what else could it be but robots. Autonomous, AI-based, remote controlled robots. iPad on wheels? Most of the robots we see these in the homes today are, 1) techno-toys, 2) dust bunny grabbers, 3) stagnant talking devices, 4) humanoid-like helper bots with limited vocabulary and use.
That market is ripe for an Apple takeover. What the world needs is a walking (moving), talking, Siri-based artificial intelligent robotic device that communicates and does chores. Where’s the line? I’ll buy one. And AppleCare. That will help you overcome the robot overlord invasion when Samsung’s robots attempt to take over the world.