Second, at the other end of the scale, you’ll see some newer products where Apple is so far ahead of the competition that new models are so good that it’s obvious Apple is just showing off. Let me start with Watch Series 3 with LTE and finish with iPad Pro with LTE.
Spread The Love
Just between you and me and a nearby bridge in Brooklyn, not far from my family home; a bridge I’d be happy to sell to you for a modest price– Apple’s engineering love is not equally spread across the product line. The aforementioned Mac Pro and Mac mini are just the start. Where are Intel’s latest CPUs for Mac notebooks and desktops?
Where Apple is just showing off is in Watch Series 3 and the iPad Pro line. Let me start with Watch. If there is a better smartwatch out there– one that does more for a comparable price tag– I can’t find it, and I don’t seen anyone wearing them in the wild. What I do see is the iPod Effect in full bloom. Everywhere I go I see an Apple Watch. It’s not just for geeks and techies. Watch spans the spectrum of iPhone users.
Watch Series 3 with LTE is like having your iPhone on your wrist. With iPhone in your pocket, Watch is a convenient way to make or receive phone calls, thanks to a $10-a-month connection fee, but it just works. LTE inside also makes Siri work better and now Siri talks. But there’s no longer the fear of leaving home without iPhone tucked securely in a pocket, bag, or purse.
Not only can you get by without iPhone, the right combo of apps, alarms, notifications, and the built-in phone, means you’re just good to go. It’s not complete independence, of course, but it’s an improvement such that other manufacturers– including those that have LTE inside– should be embarrassed. Apple owns the rapidly growing market for mindshare, revenue share, profitshare, and, yes, fashion and exercise share.
What about iPad Pro?
It’s much the same story. iPad Pro– 12.9-inch or 10.5-inch– is state of the art. It’s blazing fast, comes with the best display (far better than a Mac notebook), and thanks to split screen and the new Dock in iOS 11, iCloud Drive and Files, Apple is just showing off. iPad Pro is that good.
Now, to be fair and honest, iPad Pro is not a replacement for the Mac but that depends wholly on what you need either device to do. Working on Photoshop or Final Cut Pro or a pro-level application without an iOS counterpart? Stick with the Mac. Writing, working on photos, need Microsoft Office, and require lighter mobility with a better screen and camera? iPad Pro tops the entry level Macs with ease.
The people’s technology writer, Walt Mossberg called the iPad Pro “stupendous” and said Apple is just “showing off.” I own both now. Walt is right.
What we need is for Apple to wake up and smell the possibilities. Why isn’t the Mac best of hardware breed in the same way as Watch and iPad Pro? iPhone 8 and 8 Plus are worthy improvements but a few competitors surpass the hardware in every way except CPU. I’ll reserve judgement on iPhone X until I can use it a few weeks.