The world is full of buzzwords and acronyms. VPN for virtual private network. ASP for average selling price. One of my new favorites is ‘TL;DR‘ which stands for ‘too long; didn’t read.’ Such buzzwords are thrown about like candy on Halloween.
Buzzwords and acronyms are easy to make, too. For example, there’s Iaas, PaaS, SaaS. I want to propose another: AaaS. Or, Apple As A Service. What does that mean? IaaS standard for Infrastructure-as-a-Service. Think of it as pre-configured hardware. There’s more.
PaaS is Platform-as-a-Service and is good for developers who want to develop apps for a platform rather than manage the platform. SaaS is popular, too, as Software-as-a-Service. Think Gmail, Dropbox, even Netflix. What about AaaS, or Apple-as-a-Service?
As life is today, we buy our hardware from Apple. Each hardware device comes with built-in software and is capable of running other software, which usually is why we’re buying the hardware in the first place. With a few exceptions, the price we pay is cash up front, use our purchase for as long as we want because we own it. No service is involved.
The exceptions are obvious, too. Apple Music. It’s SaaS. Software-as-a-Service. We pay a monthly fee to use an application which streams or downloads munis from a huge online library. Apple’s own iPhone Upgrade Program is something of a PaaS, or Platform-as-a-Service because we can pay by the month to use a new iPhone and continue to pay to either, 1) buy the iPhone; paid after 24 months, or, 2) upgrade the iPhone to a new one, in which case the 24 month process begins anew.
Think of it this way. AaaS is Apple-as-a-Service; a plan which allows us to obtain Apple products but instead of purchasing each one individually, using it for a few years, and then selling it and buying a new one, simply turn it in– iPhone Upgrade Program style– and get another. You could call such a program a lease, lease-to-buy, or rent, or rent-to-own, but AaaS is more trendy as tech buzzwords go.
Microsoft has both PaaS and IaaS as trendy buzzwords on its Azure platform. Microsoft Office is more like SaaS– think Office 365. What’s wrong with AaaS? Nothing. It’s a great idea whereby Apple’s customers can get any product they choose for little more than a monthly payment. Want to upgrade? Pay more. Want to downgrade? Pay less. The only real issue in such a plan is how much for each hardware item per month, and for how long (Office 365 has a monthly and an annual plan; Adobe’s Creative Cloud has both, too).
The Mincey household has a growing number of Macs, iPads, iPhones, and now Watch and Apple TV models. With the exception of the iPhone Upgrade Program, we paid cash for each one. We keep some hardware items longer than others, but often get some return when they are sold. What is Apple’s hardware– I’m open to HaaS, too; Hardware-as-a-Service– worth to us on a per-item, monthly basis?
Everything Apple– Apple-as-a-Service– is a trendy plan whose time has come.